How Nestlé Health Science used Klaviyo to deliver consistent customer experiences across 43 global accounts
43
Klaviyo accounts globally
49
active integrations across all accounts
Nestlé Health Science was founded in 2011 with the mission to develop products that encompass both lifestyle and medical nutrition. In the more than a decade since then, they have developed a diverse portfolio of brands, including Vital Proteins, Solgar and Pure Encapsulations, that sell online via direct-to-consumer channels and offline through pharmacies and retail partners.
During the process of scaling the company, Nestlé Health Science faced complex marketing challenges, and turned to Klaviyo to help address these.
Learn how Nestlé Health Science used Klaviyo to unify their messaging across 43 accounts
Challenges
With dozens of brands across multiple markets and new entities launching all the time, Nestlé Health Science needed to expand their CRM activities.
The business needed a platform that could support rapid roll-out of their messaging strategies, reduce reliance on external tech support, and make it easier to reuse resources across different markets. In addition, the platform needed customer databases that could power personalised, omnichannel messaging across email, SMS and WhatsApp.
The platform also needed to work across their whole portfolio, which included multiple brands spanning multiple countries and languages.
We have a lot of brands in many different regions. Our focus is communicating with our customers and engaging with them through relevant experiences, and Klaviyo allows us to do that quickly and efficiently.
Solution
In 2019, Nestlé Health Science onboarded Klaviyo. The B2C CRM has transformed how the brand group markets to their customers.
In the last six years, the company has introduced over 30 new brands, and Klaviyo has played a major role in messaging for each launch. In the user-friendly platform, Nestlé Health Science can replicate email and SMS flows across markets and accounts, saving the team significant time on technical setup. This has opened up more bandwidth for building compelling marketing calendars.
Recently, the company embedded SMS into customer journeys in North America and Europe, further enhancing the way the company communicates with its online customers. Klaviyo features like predictive analytics and translation tools have also helped to increase engagement across multiple languages and regions.
Klaviyo now contributes a significant percentage of revenue across brand accounts, proving its value not only as a marketing tool but as a growth driver.
I think Klaviyo is an excellent fit for enterprise-level businesses. For brands or companies that have multiple brands in many markets, the way flows and messaging can be easily replicated is a very useful, time-saving feature.