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From early shopping and deeper discounts to the rise of loyalty and SMS growth—discover six BFCM 2025 trends shaping this year’s peak season.

If wading your way through all that noise sounds daunting, it’s time to invest in your omnichannel CRM strategy. An all-in-one platform like Klaviyo helps you optimise across channels so you can reach your customers exactly where—and when—they want to hear from you. Grow your lists, expand channel adoption, and segment according to engagement to […]