Maddy Osman
Klaviyo
Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Posts by this author
Maddy Osman
Always be A/B testing your emails12 Sept 2023
Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.
Maddy Osman
19min read
Maddy Osman
How to design emails and build templates5 Sept 2023
Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.
Maddy Osman
26min read
Maddy Osman
Amping up your order confirmation emails1 Nov 2022
Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.
Maddy Osman
16min read
Maddy Osman
Tips for the 5 stages of the marketing funnel22 Oct 2022
Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.
Maddy Osman
33min read