Maddy Osman

Posts by this author

Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list

Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.

Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.