Maddy Osman

Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.

Posts by this author

Maddy Osman

12 Dec 2024

Everything you need to know about email deliverability

Learn best practices for improving your email deliverability rate and sender reputation to avoid the dreaded spam filter.

Maddy Osman

10 Dec 2024

Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list

Maddy Osman

12 Sept 2023

Always be A/B testing your emails

Discover best practices for A/B testing your email marketing campaigns, flows, copy, design and subject lines to continuously optimise your CTR and revenue.

Maddy Osman

5 Sept 2023

How to design emails and build templates

Great email design engages customers and improves conversion at all stages of the buyer journey. Get email design tips and best practices to create emails that convert.

Maddy Osman

1 Nov 2022

Amping up your order confirmation emails

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

Maddy Osman

22 Oct 2022

Tips for the 5 stages of the marketing funnel

Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.