Maddy Osman
Klaviyo
Maddy Osman
Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Posts by this author
Why you shouldn’t overlook the order confirmation email: 9 tips, 6 examples, + expert advice
How to build a loyal customer base through lifecycle marketing: tips for the 5 stages of the marketing funnel
Grow, clean, maintain: email list cleaning for long-term growth
Always be A/B testing your emails: tips, techniques, and best practices to increase click rate and email attributed revenue
Why your email and SMS marketing software should be unified—and powered by customer data
How to use email segmentation to personalize your marketing messages and improve email marketing ROI
How to design emails and build email templates that engage, convert, and put your customer first
Everything you need to know about email deliverability to avoid the spam folder—for good
Your guide to welcome email automation excellence: welcome email examples and 14 tips from industry experts