Maddy Osman
Klaviyo
Maddy Osman
Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Posts by this author
Image reads EMAIL DELIVERABILITY (in all caps) and, over to the left, Avoid the spam folder for maximum engagement.
Maddy Osman
Jul 6, 2023
Everything you need to know about email deliverability

A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.

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Maddy Osman
20min read
woman working at a desk packaging boxes
Maddy Osman
Nov 1, 2022
Amping up your order confirmation emails

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

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Maddy Osman
18min read
customer lifecycle marketing
Maddy Osman
Oct 27, 2022
Tips for the 5 stages of the marketing funnel

Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.

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Maddy Osman
35min read
Maddy Osman
Sep 9, 2022
Always be A/B testing your emails

Discover how A/B testing emails helps you experiment with variations of marketing emails and pick the email version with the highest engagement rates.

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Maddy Osman
22min read
advantages-of-unified-email-sms
Maddy Osman
Aug 31, 2022
Email and SMS marketing software should be unified

Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.

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Maddy Osman
16min read
man and woman looking at a computer screen
Maddy Osman
Jun 9, 2022
How to design emails and build templates

A great email design engages customers and improves conversions. Here are 2022’s best email template design tips and best practices.

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Maddy Osman
28min read