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Maddy Osman
Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.

Posts by this author

Maddy Osman
Apr 29, 2025
Amping up your order confirmation emails

See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.

Maddy Osman
Mar 26, 2025
Your consumer lifecycle marketing guide

Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.

Maddy Osman
Jul 6, 2023
Everything you need to know about email deliverability

A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.

Maddy Osman
Jun 6, 2023
Maintain email list hygiene for better deliverability

Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.

Maddy Osman
Sep 13, 2022
Grow, clean, maintain––an email list mantra

Email list cleaning results in a healthy email list of engaged customers. Here’s how to build, clean, and maintain email lists for long-term growth.

Maddy Osman
Aug 31, 2022
Email and SMS marketing software should be unified

Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.