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Maddy Osman

Maddy Osman

Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.

Posts by this author

Maddy Osman
May 30, 2025
Improve your order confirmation emails
See real order confirmation email examples, plus expert tips and best practices to help you boost engagement and build customer trust.
Maddy Osman
Mar 27, 2025
Your consumer lifecycle marketing guide
Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.
Maddy Osman
Jul 6, 2023
Everything you need to know about email deliverability
A deep dive into email deliverability: what it is, what affects it, best practices and brand examples.
Maddy Osman
Jun 6, 2023
Maintain email list hygiene for better deliverability
Learn why email list hygiene is important, and how, with 4 steps to a cleaner email list.
Maddy Osman
Sep 14, 2022
Grow, clean, maintain––an email list mantra
Email list cleaning results in a healthy email list of engaged customers. Here’s how to build, clean, and maintain email lists for long-term growth.
Maddy Osman
Sep 1, 2022
Email and SMS marketing software should be unified
Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.