Maddy Osman
Klaviyo
Maddy Osman
Maddy Osman is the author of Writing for Humans and Robots: The New Rules of Content Style. She's a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. Her efforts have earned her a spot in BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.
Posts by this author
woman working at a desk packaging boxes
Maddy Osman
Nov 1, 2022
Amping up your order confirmation emails

Order confirmation emails are the first point of contact with a new customer. See 6 examples that foster great customer relationships.

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Maddy Osman
17min read
Maddy Osman
Oct 27, 2022
Tips for the 5 stages of the marketing funnel

Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention.

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Maddy Osman
34min read
email-list-cleaning
Maddy Osman
Sep 13, 2022
Grow, clean, maintain––an email list mantra

Email list cleaning results in a healthy email list of engaged customers. Here’s how to build, clean, and maintain email lists for long-term growth.

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Maddy Osman
19min read
Maddy Osman
Sep 9, 2022
Always be A/B testing your emails

Discover how A/B testing emails helps you experiment with variations of marketing emails and pick the email version with the highest engagement rates.

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Maddy Osman
22min read
advantages-of-unified-email-sms
Maddy Osman
Aug 31, 2022
Email and SMS marketing software should be unified

Switching to a unified email and SMS marketing software powered by customer data, like Klaviyo, will vastly improve your SMS marketing.

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Maddy Osman
16min read
man sitting at a computer with headphones on
Maddy Osman
Aug 3, 2022
Use segmentation to personalize your messages

Learn how to use email segmentation to send personalized emails based on customer interest and behaviors.

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Maddy Osman
23min read
man and woman looking at a computer screen
Maddy Osman
Jun 9, 2022
How to design emails and build templates

A great email design engages customers and improves conversions. Here are 2022’s best email template design tips and best practices.

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Maddy Osman
27min read
Maddy Osman
May 26, 2022
Everything you need to know about email deliverability

Improving email deliverability is a challenging task for marketers. With these tips and best practices, you’ll be able to improve email deliverability.

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Maddy Osman
17min read