Branded text messaging
Build trust and boost engagement with verified, branded messages sent through RCS
What is branded text messaging?
Branded text messaging with RCS allows your business to appear in customers’ native messaging apps with a verified identity—including your logo, brand name, website, and a verification badge.
Traditional SMS and MMS offer little to no branding. A customer might see a short code or 10-digit number, but verifying that the message is really from your brand relies on sharing a contact card. However, RCS gives your messages instant credibility and visual presence—making them feel more like direct conversations with your brand, not just another mass text.
With branded messaging, you’re not just sending alerts—you’re building trust, recognition, and stronger customer relationships from the very first message.
What are the benefits of branded text messaging for B2C marketers?
Customers trust brands they recognize—and with RCS, you’re always recognizable. Here are a few more primary benefits of using branded text messaging:
– Build trust from the start: With verified profiles, your customers have confidence that your messages are legitimate.
– Stand out in the inbox: Logos, brand names, and rich media make your messages more memorable.
– Reduce opt-outs and spam reports: Branded sender IDs (RCS agent) and clean formatting improve message reception.
– Drive conversions: When customers trust the sender, they’re more likely to click, engage, and buy.
How RCS enables branded text messaging
RCS provides a branded text experience that is verified as coming from your brand. It does this with:
– Verified business profiles: With RCS, brands can create a Rich Business Messaging (RBM) profile that includes brand name, company logo, verification badge, phone number, and website. This profile appears prominently in the messaging thread, confirming to the recipient that the message is legitimate and trustworthy. No more relying on contact cards or hoping your name is recognized.
– Consistent branding across messages: Every RCS message is sent from this branded profile, so customers always know it’s coming from you. This allows you to maintain brand consistency in all communications, improve trust and reduce opt-outs, and avoid impersonation or confusion with third parties.
– Visual storytelling with brand assets: With carousels, videos, and tappable buttons, your RCS messages don’t just tell a story—they let customers shop, browse, and convert, right in the thread. Unlike SMS/MMS, RCS supports high-resolution images, carousels, and video—all of which can incorporate your logo, product visuals, or branded CTAs. That means your mobile messages feel more like your website or app, and less like plain-text alerts.
– Compliance and deliverability benefits: Branded sender IDs do more than just help your messages stand out. They may even reduce compliance concerns in states with strict SMS rules (e.g., Florida), since customers can clearly see who the message is from without relying on “Reply STOP to opt out” instructions.
Why choose branded RCS messaging with Klaviyo?
Klaviyo unifies all your customer data in a single platform, ensuring that you’re always using the most comprehensive view of your customers when creating messaging for them. This is incredibly important as RCS rapidly grows. Klaviyo’s pace of innovation and investment into mobile messaging powered by AI will keep your business one step ahead.
As RCS adoption grows with support from Android 5.0+ and iOS 18+, Klaviyo helps you keep your brand front and center, visually and credibly. Plus, if a subscriber’s device doesn’t support RCS, messages automatically fall back to SMS or MMS, preserving your reach without compromising performance.
Verified branded business profiles means that brands won’t have to rely on contact cards to show up better in a subscriber’s inbox.
Key features of Klaviyo’s branded text messaging
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Verified sender profile |
| |
|
Consistent branding |
Branded visuals appear in every RCS conversation. | |
|
Branded sender ID |
Messages are delivered from a clearly named and identified sender. | |
|
Rich media support |
Use branded imagery, carousels, and video to tell your story. | |
|
Branded suggested replies |
Enable one-tap customer responses that trigger flows, capture zero-party data, and personalize the next step. | |
|
Unified analytics and reporting |
Klaviyo’s reporting surfaces engagement insights across RCS and fallback SMS messages in one place, so you can see what’s working and optimize with confidence. | |
|
Real-time engagement metrics |
Access read receipts, click tracking, and reply data to see how your audience is engaging—without the guesswork. | |
|
Auto fallback to SMS/MMS |
If RCS isn’t supported, your message still delivers as an SMS. | |
How to get started with branded text messaging in Klaviyo
Join the waitlist, and then once approved, activating branded RCS messaging is quick and seamless in Klaviyo:
1. Enable SMS in your Klaviyo account (make sure you have sufficient credits).
2. Register your business for RBM through Klaviyo.
3. Upload your brand profile with your logo, brand name, website, and business info.
4. Build and send RCS messages using Klaviyo’s messaging editor.
5. Monitor delivery and engagement as branded experiences roll out in 2025.
Klaviyo’s RCS support includes branded profiles in early beta (May 2025), with expanded capabilities launching in general availability later in the year.