Stand out in their inbox
Personalize every email with purchase history, browsing behavior, and predicted value—all powered by the built-in Klaviyo Data Platform.
Email marketing that delivers wins—and 63x avg ROI
Immediate sales and lasting loyalty. That’s what brands get with email marketing that uses real-time data and AI to power personalization, sending your customers the right message at the right time, every time.
Trusted by 205,000+ brands
One platform for every customer journey
Automate welcome series, abandoned cart reminders, and post-purchase follow-ups across channels on a single platform.
Let AI do the optimizing for you
Cut through the noise, stay out of spam folders, and deliver 1:1 customer experiences at scale with Klaviyo AI.
The secret to better personalization? Better data.
Get your customer’s attention in a crowded inbox by sending emails they actually want to receive—powering 1:1 personalization with the Klaviyo Data Platform.
Get a complete picture of every customer and use it to drive smarter targeting. With unified customer profiles and 350+ integrations, building the right audience is easier than ever.
Build smarter segments
Get a complete picture of every customer and use it to drive smarter targeting. With unified customer profiles and 350+ integrations, building the right audience is easier than ever.
Recommend smarter
Add personalized product recommendations to emails based on browsing history, past purchases, and more.
Predict and personalize
Target and personalize based on AI-powered analytics like predicted lifetime value, next order date, and churn risk.
Time it perfectly
Use data from across your tech stack to send timely shipping alerts, subscription reminders, loyalty updates, and special offers.
Flexible pricing that fits your needs
Visit the pricing page to see all the products and features available to help you create smarter customer journeys and longer-lasting relationships.
INCLUDED
Reach your customers with personalized email campaigns and automated flows.
Keep the conversation going across every channel
Why stop at email? Build omnichannel campaigns and flows that span email, text, WhatsApp, mobile push, web, and social, so you can connect with customers wherever they engage—all from one platform.
Start on the right channel
Give customers the updates they want on the channels they prefer, from email and text to mobile push and more.
Drive revenue with every send
Turn customer engagement into revenue with targeted email campaigns that drive action at every stage of the customer journey, from first purchase to repeat order.
Performance, powered by AI
Create faster, personalize at scale, and drive more conversions with Klaviyo AI.
Turn a simple prompt into a branded, ready-to-launch campaign or flow with Composer.
AI-powered experimentation helps you find what works best. Personalized campaigns AI takes it from there, sending the version most likely to resonate with each subscriber.
Provide always-on support across channels and languages with Customer Agent.
Improve inbox placement with Reputation Repair AI and use Personalized Send Time to reach customers when they're most likely to engage.
CUSTOMER SPOTLIGHT
Real results from real brands
Go from idea to inbox faster
Build high-converting emails in a flash with customizable templates, a drag-and-drop editor, and Composer—no coding required.
Start faster
Customize everything
Customize every detail with an intuitive drag-and-drop editor designed to help marketers build great-looking emails with ease.
Keep creative fresh
Create fresh campaign creative from your existing product imagery with Image Remix, Klaviyo's built-in AI image editor.
Create more with AI
Let Composer generate on-brand copy, graphics, subject lines, and audiences in a fraction of the time.
Get everything you need to hit send with confidence
Email templates
Choose from over 160 customizable templates to create and send on-brand emails quickly and easily.
Customer profiles
Access unified customer profiles that capture real-time data to target and personalize every email with precision.
Web forms
Find over 70 customizable forms templates to help you collect new subscribers and gather insights.
Flows
Automate personalized email journeys based on customer behavior, status, and preferences.
Email campaigns
Send one-time, highly personalized emails for announcements, newsletters, holidays, and more.
Email AI
Use customer data to personalize every send with AI that recommends the right products, timing, and channels for each customer.
Email marketing resources
AI for email marketing
See the numbers Klaviyo users are achieving—overall and by industry.
Email table stakes
The best strategies, automations, workflows, and more to grow your brand’s profitability through email.
8 email must-haves
While no marketing channel can guarantee more revenue, email is pretty darn close.
From inbox to revenue
Three brands share their tried-and-true best practices for accelerating growth.
Email marketing FAQs
What is Klaviyo email marketing?
Klaviyo email marketing is a platform that helps brands create, send, and automate personalized email campaigns using data-driven AI to reach customers with the right message at the right time.
What ROI can brands expect from Klaviyo email marketing?
Klaviyo delivers an average of 63x ROI, and automated emails drive over 14x higher revenue per recipient compared to manual campaigns.
Does Klaviyo support cross-channel marketing beyond email?
Yes, Klaviyo lets you build flows and campaigns that combine email with SMS and mobile push marketing, all from a single platform.
Can I create emails in Klaviyo without coding?
Yes, Klaviyo offers a drag-and-drop editor, over 160 customizable templates, and AI-generated email content so anyone can build high-converting emails without writing code.
How do I start building an email list with Klaviyo?
Klaviyo offers built-in web forms and over 70 customizable form templates to help you collect new subscribers and gather customer insights directly from your site.
How much does Klaviyo email marketing cost?
Klaviyo pricing starts at $60 per month based on active profiles, and a free tier is available for accounts with under 250 active profiles and 500 monthly email sends.
How can email marketing fuel your overall inbound strategy?
Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI).