CRM with AI
Personalize, automate, and optimize every message across the customer journey
What is a CRM with AI?
Traditional CRMs were built to store data, not activate it. They were designed for static lists and manual updates, not for the real-time, responsive marketing today’s customers expect.
Klaviyo B2C CRM reimagines that foundation by combining dynamic customer profiles with built-in AI that continuously learns, adapts, and acts. The result is a system that doesn’t just record customer behavior—it uses it to power smarter marketing automatically.
From campaign creation to optimization, Klaviyo AI helps you work faster and make better decisions, without the guesswork. Whether you’re building segments, testing messaging, or choosing the best time to send or channel to use, intelligence is woven into every step.
And because everything lives in the same platform—from data and insights to messaging and reporting—you can move from insight to action instantly, without juggling disconnected tools or relying on manual analysis.
Why does a CRM with AI matter?
With CRM and AI in one platform, you don’t just store customer data. You put it to work in real time. AI helps you turn raw insights into action: anticipating what customers need, personalizing experiences at scale, and optimizing every step of their journey. The result is more efficient marketing, stronger engagement, and faster growth, without the manual lift.
– Predictive personalization: Tailor content, timing, and channel based on each customer’s predicted churn risk, lifetime value, next order date, or product interest. This lets you meet customers where they are, as well as where they’re headed.
– Real-time responsiveness: Automatically trigger emails, texts, and push notifications based on customer actions as they happen. From browsing behavior to check-out activity, AI makes sure no moment of intent is wasted.
– Faster testing and optimization: AI runs A/B tests and content variations in the background, continuously learning what resonates. It selects top performers automatically, helping you send smarter without the guesswork.
– Efficient execution: Built-in tools like intelligent recommendations for subject lines and AI generated copy and templates, with brand voice guidelines applied, streamline your process. That means faster launches, lower costs, and more time for strategy.
– Smarter segmentation: Use AI-powered scoring and lifecycle models to group customers by behavior, value, or readiness to buy. These segments update dynamically, so your targeting is always one step ahead.
Why choose Klaviyo for CRM with AI?
When AI and data live in one platform, intelligence becomes a natural part of your workflow. With Klaviyo, marketers don’t need to wait on analysts or developers—AI is already working behind the scenes to optimize performance at every step.
Every decision, from who to target to when and how, is powered by real-time insights and predictive models. That means less manual effort, faster execution, and marketing that keeps getting smarter over time.
1. Predict and respond to customer needs
Marketing performance hinges on how quickly you can respond to customer behavior. With Klaviyo, every interaction is captured and actionable as a data point the moment it happens. AI taps into this live data stream to deliver timely, relevant experiences at scale.
– Build dynamic segments based on live behavior and AI-driven insights.
– Predict lifetime value (LTV), churn risk, next order date, and more using built-in models.
– Use customer behavior to personalize content and timing automatically.
2. AI that improves with every interaction
Klaviyo AI doesn’t just execute. It evolves. As customers engage with your brand, the system continually learns and refines its approach. The more you use it, the smarter and more effective your marketing becomes.
– Use Smart Send Time to deliver messages when each customer is most likely to engage.
– Automatically choose top-performing subject lines, images, and CTAs with AI-powered A/B testing.
– Tap into predictive analytics to guide reactivation or retention campaigns.
3. Built for omnichannel orchestration
AI works best when it sees the full picture. That’s why Klaviyo’s intelligence layer spans every channel you use to connect with customers—not just email and SMS, but also push notifications, WhatsApp, RCS, and in-app messaging. Whether a customer is browsing your website or using your mobile app, Klaviyo helps you deliver coordinated, relevant experiences from a single platform.
– Choose the best channel (email, SMS, RCS, push, etc.) based on AI-powered channel affinity.
– Automatically coordinate message frequency and suppress overlapping sends.
– Let AI route customers through the highest-performing journey based on their behavior and preferred device.
4. Fast execution, without complexity
AI shouldn’t slow you down. It should help you move faster. Klaviyo’s tools are designed to remove barriers to execution, so teams of any size can act on insights in real time. Whether you’re launching a new campaign or scaling a proven strategy, AI helps you do it faster and smarter.
– Use Flows AI to generate automated journeys based on goals and customer behavior.
– Create content in seconds with Email AI and SMS AI.
– Reduce dependency on developers and analysts with an intuitive, no-code platform.
5. A single platform for data + decision-making
Disconnected systems lead to guesswork and missed opportunities. Klaviyo unifies your data and decision-making in one place, so every insight is actionable and grounded in real-time behavior. With everything under one roof, marketing becomes not just more effective, but also more efficient.
– Get one place to build, automate, and analyze campaigns across the lifecycle.
– Keep your data consistent across segmentation, automation, and optimization.
– Embed actionable insights and predictions in your everyday workflows.
Key features of Klaviyo CRM with AI
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Predictive analytics |
Forecast LTV, churn risk, and next order date. | |
|
AI-powered A/B testing |
Automatically determine and deploy winning message variants. | |
|
Smart Send Time |
Deliver messages when each person is most likely to engage. | |
|
Channel affinity |
Let AI pick the best channel (email, SMS, etc.) based on engagement history. | |
|
Flows AI |
Build automated journeys using simple inputs and goals. | |
|
Segments AI |
Generate powerful segments with natural language prompts. | |
|
Email & SMS AI |
Auto-generate content tailored to your audience and goals. | |
|
Subject line AI |
Quickly test and improve subject lines for opens and clicks. | |
|
Universal content |
Save and re-use proven content blocks across templates. | |
|
Real-time behavioral triggers |
React instantly to actions like site visits, purchases, or reviews. | |
How to get started with Klaviyo CRM with AI
Getting started with AI in Klaviyo is simple. There’s nothing to install, configure, or connect. Because intelligence is built into the platform, you can start improving performance from day one using tools you already rely on.
Here’s how to get started:
1. Explore your predictive analytics dashboard. Gain instant visibility into metrics like LTV, churn risk, and expected next order—no configuration needed.
2. Test Smart Send Time. Let Klaviyo automatically determine the optimal time to send messages for each customer based on engagement history.
3. Use AI-powered suggestions. Get recommendations for high-performing subject lines, dynamic segments, and content optimizations.
With CRM and AI working together, you can move faster, market smarter, and drive more impact—without more effort.