CRM with analytics
Get all your data in one place—then actually use it
What is a CRM with analytics?
A CRM with analytics integrates customer data and performance reporting into one system, so you can easily understand what’s working and take immediate action. Instead of bouncing between disconnected tools or waiting on manual reports, marketers can access real-time insights directly within the same platform where they build and send campaigns. That means faster feedback loops, clearer ROI, and smarter decisions at every step of the customer journey.
With Klaviyo, analytics isn’t a separate tool or export. It’s built into your everyday workflow. Every campaign, automation, and message is backed by actionable data, so you’re always learning and improving.
You can instantly see which subject lines are converting, which products are driving revenue, and which segments are underperforming, and then pivot in real time. It’s all grounded in zero- and first-party customer data, so your insights are reliable, up to date, and ready to power your next move.
Why does a CRM with analytics matter?
When analytics and customer data live in the same platform, marketers can move faster and make smarter decisions. There’s no need to export reports, wait on analysts, or guess what’s working, because everything you need is at your fingertips. With built-in reporting and real-time insights, you can focus on optimizing performance, not pulling data.
– Smarter segmentation: Filter customers by predicted value, purchase behavior, or engagement trends, so you’re always targeting the right people. Then use performance reports to fine-tune your segments as behavior shifts.
– More accurate attribution: Track what actually drives conversions, whether it’s a flow, campaign, or other channel touchpoint. With flexible attribution windows and real-time data, you can make confident decisions about where to invest.
– Faster optimization: Spot underperforming subject lines, product recommendations, or segments before they cost you. Klaviyo surfaces conversion, engagement, and revenue metrics right where you build your campaigns.
– Full-funnel visibility: Go beyond opens and clicks and analyze performance across the entire customer journey, from first touch to long-term loyalty. Understand where you’re losing shoppers and how to turn them into high-value buyers.
– Landing page and form analytics: Get a clear view of how your forms and landing pages impact growth and engagement, so you can improve acquisition strategies with confidence.
– Peer benchmarking insights: See how your performance stacks up against brands of similar size and industry to identify strengths, spot opportunities, and set smarter goals.
Why choose Klaviyo for CRM with analytics?
Klaviyo brings together analytics, automation, and customer data in one intuitive platform, so insights don’t just sit in dashboards—they drive action. Whether you’re building campaigns, improving flows, or refining your audience strategy, reporting is built right into your workflow. That means faster decisions, better targeting, and more impactful marketing, all without relying on external tools or teams.
1. Analytics where you work
Klaviyo embeds performance insights directly into your everyday marketing dashboard, with no extra tools, tabs, or exports required. You can analyze campaign and flow results, identify what’s working, and plan your next move, all without ever leaving the platform.
– View performance by flow, campaign, channel, or audience.
– Access built-in reporting across email, SMS, and push.
– Turn insights into action with one click—no delays or context-switching.
2. Predictive AI, built in
Klaviyo uses built-in AI to forecast key customer behaviors like churn risk, lifetime value (LTV), and next order date. These insights help you prioritize your messaging, refine targeting, and proactively improve results, without needing a data science team.
– Predict which customers are likely to churn or convert.
– Optimize send times and content with AI-powered testing.
– Use predictions to personalize experiences across the lifecycle.
3. Complete, real-time data
Every profile in Klaviyo updates continuously with live data from your ecommerce platform, messaging channels, and third-party tools. That means your reporting is always accurate, and your marketing can respond instantly to customer behavior.
– Sync with 350+ pre-built ecommerce, service, and review integrations.
– Track transactional, behavioral, and predictive signals in one view.
– Fuel segmentation, automation, and reporting in real time.
4. Made for marketers
Klaviyo’s reporting tools are designed for speed, clarity, and ease of use. Whether you’re generating reports or exploring trends, you’ll find insights that are easy to access, understand, and act on.
– Build reports with pre-built templates and intuitive filters.
– Drill into campaign or flow performance without code.
– Customize views and dashboards without technical support.
5. Marketing, service, and analytics, all under one roof
With Klaviyo, email, SMS, push, forms, reviews, and analytics all live in one place. This unified approach turns your data into action and helps you coordinate efforts, measure impact, and scale what works across every channel.
– See performance across channels in one view.
– Use shared data for segmentation, targeting, and reporting.
– Align messaging and measurement from the same platform.
Key features of Klaviyo CRM with analytics
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Predictive analytics |
Forecast churn, LTV, next order date, and product affinity to inform strategy. | |
|
Campaign and flow attribution |
See exactly which messages drive conversions and revenue. | |
|
Segmentation reporting |
Evaluate the performance of each segment over time. | |
|
Channel performance comparisons |
Compare results across email, SMS, and push in a single view. | |
|
Product-level insights |
Discover which items lead to higher AOV, repeat purchases, or churn. | |
|
Funnel and RFM analysis |
Identify drop-off points and high-value behaviors throughout the lifecycle. | |
|
Custom and pre-built reports |
Build your own views or start with pre-made dashboards for fast answers. | |
|
AI-driven recommendations |
Let Klaviyo surface benchmarks and next steps to improve campaign results. | |
|
Seasonal insights |
Understand and optimize for seasonal performance trends. | |
How to get started with Klaviyo CRM with analytics
You don’t need to connect a third-party business intelligence tool or hire a data analyst. Just log in to Klaviyo and explore.
Here’s how to get started:
1. Check the analytics dashboard. See revenue, conversions, and engagement across your top-performing campaigns and flows.
2. Explore predictive insights. Review churn risk, next order date, and LTV predictions for smarter targeting.
3. Dig into reports. Use pre-built or custom reports to analyze product performance, segmentation impact, and full-funnel trends.
4. Take action. Use your findings to tweak subject lines, adjust send times, build new segments, or launch targeted flows.
Klaviyo gives you the insights and tools to market confidently, with performance data that’s always at your fingertips.