Which large language model (LLM) providers does Klaviyo use?

For generative AI, Klaviyo collaborates with trusted partners like OpenAI and AWS Bedrock. All machine learning capabilities, however, are built and powered entirely in-house, seamlessly integrated into Klaviyo B2C CRM.

Which Klaviyo features use generative AI?

When using Klaviyo, features powered by generative AI are marked with a sparkle symbol for easy identification. Currently, Klaviyo offers generative AI-powered tools like Segments AI , Email AI , SMS AI , and Reviews AI .

Can I choose not to use Klaviyo AI features?

Klaviyo’s machine learning capabilities and predictive analytics are core to the platform and can’t be opted out of since they’re deeply embedded into how Klaviyo delivers value. However, our generative AI features are optional—you’re in control of whether to use them. Look for the sparkle symbol to identify these features.

Does Klaviyo share customer personal data with OpenAI?

No, Klaviyo does not share personal data with its LLM providers, such as OpenAI. Because of this, they are not listed as subprocessors. This ensures your data stays private and secure while you leverage the power of Klaviyo AI.

Klaviyo AI

AI marketing tools turn ideas into results

Think it, do it, and automatically optimize it—all with powerful AI tools built into Klaviyo.

Optimize every move

New Channel affinity: Discover every customer profiles’ channel preferences and reach them where they’re most engaged.

Reputation repair: Automatically exclude unengaged profiles to boost deliverability.

Auto monitors: Get alerts if there’s a drop in key metrics.

A/B testing: Find the winning subject line, image, offer, CTA, or other needle-mover.

Personalized campaigns: Deliver the best variant of an email or SMS to each individual customer.

Forms display optimization: Show web forms at just the right time to get more sign-ups.

Smart send time: Boost engagement by timing emails perfectly.

Reveal hidden insights

Predictive analytics: Forecast next order date, CLV, churn risk, and more.

Product recommendations: Highlight the products each customer might like the most.

Benchmarks: Compare performance against your industry and personalized peer group.

Review sentiment: Know what customers are loving (or not) by analyzing feedback.

UI card overlaying a fashion image, displaying Klaviyo AI review sentiment analysis with 75% positive and 25% negative reviews, visualized across months from January to December.

Create fast with generative AI

Describe what you want in plain language, and Klaviyo builds exactly what you need.

Flows Interactive demo
Email subject lines Interactive demo
Segments
Email content
SMS campaigns and responses to texts
Responses to customer reviews (AI even helps with customer headlines)

UI card overlaying a fashion image, showing Klaviyo AI defining a flow for sending SMS purchase confirmations, with a decision path for consented users.

B2C brands speed up their success with AI

Case study image of a plated salmon dish with fresh vegetables, overlaid with "70% YTD ecommerce revenue attributed to Klaviyo" for Svenfish.

“Segments AI makes it so much easier to turn your thoughts into a segment.”

Read Svenfish’s story

Case study image of a woman reading on a couch, wrapped in a plush blanket, overlaid with "35x platform ROI in first 6 months with Klaviyo" for Saranoni.

“I love Klaviyo AI. It helps us figure out what will convert best.”

Read Saranoni’s story

Case study image featuring a modern kitchen with a LifeStraw water filter pitcher, overlaid with text "69x ROI from Klaviyo in H1 2024."

“Flows AI just built the flow structure for me. That was pretty amazing.”

Read Lifestraw’s story

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