Klaviyo vs. Mailchimp

With smarter segmentation, cross-channel flows, and data consolidation, Klaviyo is built to drive more growth for ecommerce brands.

Klaviyo

Mailchimp

Expertise

✓ Built for ecommerce & retail marketers

X Built for broad, general use

Segmentation

✓ Update in real-time

✓ Multiple uses—forms, automations, & reporting

X Can take up to 2 hours

X Limited uses, reliance on manual tagging

Automation

✓ Advanced flow triggers for email, SMS, & mobile push

X Basic flow triggers, no mobile push

Coupons

✓ Static & unique coupon codes

X No unique coupon codes

Integrations

✓ 300+ built-in ecommerce integrations

X Limited ecommerce integrations

Reporting

✓ Customizable multi-channel & campaign reporting

✓ RFM & funnel analysis (Klaviyo CDP)

X Limited reporting customization

Template library

✓ 60+ retail-specific automation templates (including browse abandonment, price drop, & back-in-stock)

X No retail-specific automations; generic only

SMS marketing

✓ Available in US, CA, UK, IRL, DE, AUS, NZ

✓ Keyword opt-in, branded links, two-way messaging, age gating, & shipping notifications

X Not available outside of the US

X Basic SMS features

AI

✓ AI for segment creation, email, SMS, & reviews (with A/B testing, peer benchmarks, & predictive analytics)

X Available for email only

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