Features

All the tools to grow your business. In one powerful platform.

Personalized emails and texts, automatically sent based on how customers interact with your brand.
A female business owner stands in her store, with a confident smile and arms crossed.

Experiences

Create personal moments that matter.

Email

Grow your revenue with email marketing based on your customer’s behaviors. Pre-built templates and simple segmentation tools allow for ultra-personalization.

SMS

Combine your SMS and email marketing in one platform to drive more sales and talk directly to your customers, with built-in compliance and targeted, personalized messages.

Signup forms

Start growing your email and SMS subscriber lists from day one with simple, pre-built signup forms.

Ecommerce automations

Find popular ecommerce flows, such as welcome series, abandoned cart, back in stock, browse abandonment, post-purchase, and more—ready to be used as is.

Pre-built template libraries

Find templates for signup forms, automation, email, and SMS built using best practices to grow revenue. Easily customize your templates with a drag-and-drop (no code) editor.

Campaign newsletters

Use one-time-send campaigns (broadcasts) to keep your audience in the know. Our segmentation tool allows you to share the most up-to-date, personalized info.

Database

Turn data into business growth.

200+ integrations

Our pre-built integrations collect historical and real-time customer data from all your software in one place, including one-click integrations for many popular ecommerce platforms.

Real-time, marketer-friendly segmentation

Quick, simple, granular segmentation for products purchased, website browsing behavior, order value, and more—all ready to drag and drop right into your customer communications.

Real-time customer profiles

Know everything your customers do—and that our data science predicts they will do— across your platforms and channels (email, SMS, web, etc.) with our activity feeds.

Custom integrations

Create the custom integrations you need with our open API.

Immediately capture customer behavior

Drop Klaviyo’s Javascript snippet on your site and instantly begin capturing customer browsing behavior (don’t worry, we show you how).

Flexible data storage and retention

Our flexible NoSQL data platform provides you with everything you need for data storage, retention, volume, fields, and age.

Learning

Find your path to peak performance.

Predictive data

Our predictive analytics can forecast a customer’s next order date, their lifetime value, churn risk, spending potential, predicted demographics, and more.

Rich pre-built and custom reporting

Gain insights on marketing performance, customers, and ROI. We even pull in data from other marketing tools such as subscription billing, review, and loyalty program software.

Revenue attribution reporting

Get a complete and accurate picture of every dollar made by every marketing campaign you send.

Peer benchmarks

Benchmarks show how your campaigns compare to those from companies like yours, and offer recommendations for how to improve, so you can focus where it counts.

Automated A/B testing

Test your emails, texts, and signup forms to learn the best ways to communicate with your brand lovers.

Showcase

Get inspiration from the highest performing campaigns across Klaviyo’s hundreds of thousands of businesses.