Klaviyo vs. Mailchimp
Klaviyo |
Mailchimp | |
---|---|---|
Expertise |
✓ Built for ecommerce & retail marketers |
X Built for broad, general use |
Segmentation |
✓ Update in real-time |
X Can take up to 2 hours |
Automation |
✓ Advanced flow triggers for email, SMS, & mobile push |
X Basic flow triggers, no mobile push |
Coupons |
✓ Static & unique coupon codes |
X No unique coupon codes |
Integrations |
✓ 300+ built-in ecommerce integrations |
X Limited ecommerce integrations |
Reporting |
✓ Customizable multi-channel & campaign reporting |
X Limited reporting customization |
Template library |
✓ 60+ retail-specific automation templates (including browse abandonment, price drop, & back-in-stock) |
X No retail-specific automations; generic only |
SMS marketing |
✓ Available in US, CA, UK, IRL, DE, AUS, NZ |
X Not available outside of the US |
AI |
✓ AI for segment creation, email, SMS, & reviews (with A/B testing, peer benchmarks, & predictive analytics) |
X Available for email only |