The Klaviyo Approach

Your owned marketing resource

Latest articles

Explore our most recent marketing insights, advice, and best practices.
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Dec 5, 2024
How to repair your sender reputation

Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.

Dec 3, 2024
How to capture customer data with post-purchase surveys

Learn the importance of post-purchase surveys and find out how to use them to capture customer data and build stronger relationships.

Dec 3, 2024
The strategies that defined BFCM 2024

Klaviyo customers achieved record-breaking results during BFCM. Learn about these winning multi-channel marketing strategies that defined BFCM in 2024.

Email marketing best practices

Everything you need to know about what it takes to craft an effective email marketing strategy.
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Email marketing
Dec 5, 2024
How to repair your sender reputation

Even though the BFCM season ended, there are still important precautions to take. Learn how to clean up your sender reputation at the beginning of December.

Email marketing
Nov 15, 2024
Facebook for email marketing

Leverage Facebook in order to reach a wider audience and build on your email marketing strategy. Learn how our steps and insights can assist your campaigns.

Email marketing
Nov 14, 2024
8 gift card marketing strategies & best practices

Gift card marketing is vital for BFCM and Christmas. Learn how strategies like personalization and influencer marketing can boost your holiday campaigns.

The 2024 benchmark report
Compare your industry performance data

Download our 2024 global benchmark report by vertical, complete with tips and tricks for how to improve your performance.

SMS marketing best practices

Text message marketing is here to stay. Find out how to do it right.
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SMS marketing
Nov 8, 2024
Boost performance by merging email + SMS

Learn from top brands how combining your email and SMS marketing platforms can create powerful synergies to boost your marketing efforts.

SMS marketing
Nov 7, 2024
8 New Year’s marketing ideas & examples

New Year’s email and SMS marketing helps you connect with customers during the festivities. Learn how these ideas can elevate your seasonal marketing efforts.

SMS marketing
Oct 31, 2024
What's new in Klaviyo Q4 2024

Learn more about our highly requested Q4 product releases including updates to segment builder, enhanced email AI, and automated conversations.

Marketing automation best practices

Learn how to scale customer relationships through campaigns, automations, and more.
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Your consumer lifecycle marketing guide

Learn how to effectively engage customers at every stage with our customer lifecycle marketing guide. Boost retention, drive sales, and maximize lifetime value.

5 ways to use Shopify Flow x Klaviyo

Discover how the Shopify Flow x Klaviyo connector streamlines Shopify integrations by sending automated workflow data to Klaviyo for seamless tracking.

How to stay profitable during BFCM

Learn 9 actionable tips for staying profitable during BFCM focused on increasing revenue while maintaining healthy profits throughout the shopping season.