7 ways Klaviyo AI helps you ride the Taylor Swift engagement marketing moment (and other major trends)

Taylor Swift announces her engagement, the internet doesn’t just buzz, it explodes.

As a Swiftie, today was a day to celebrate. As a Marketer, today was a day to move fast! Moments like this are gold. They dominate headlines, flood feeds, and spark endless conversations. 

But here’s the catch: you don’t have forever & always to react. The window to ride the wave before it crashes is tiny. 

The marketers who stand out aren’t just the fastest, they’re the ones who know who the moment matters to and how to turn it into something fun and authentic. It’s not just about spotting the Swifties in your audience, but sending the right messages at the right time and keeping it true to your brand.

That’s where Klaviyo AI comes in. It gives marketers the speed, insights, and creative tools to move at the pace of culture, from building Swiftie segments in seconds to spinning up playful subject lines to predicting which fans will spend big.

Here’s 7 ways you can use Klaviyo AI to move fast, personalize authentically, and catch the moment before it passes.

1. Build Swiftie segments instantly with segments AI

• What it does: Using natural language, describe any audience you want (e.g., “Customers who purchased concert merch in the last 12 months” or “VIP shoppers who clicked on our music collab campaign but didn’t buy”).
• How it applies: In seconds, identify your “Swifties” vs. general fans, so you only send themed campaigns to those who care—avoiding gimmicks and fatigue.
• Klaviyo product: segments AI.

2. Nail the timing with Smart Send Time

• What it does: AI learns the best time each customer is most likely to open or click.
• How it applies: Once you’ve built your Swiftie campaign, timing is everything. Smart Send Time makes sure your emails and texts land when your audience is actually paying attention—not blasted all at once or wasted while they’re asleep. That way, your message hits at the right moment for every fan(remember, folks in some timezones are sleeping!).
• Klaviyo product: Smart Send Time.

3. Generate subject lines and SMS copy that resonate

• What it does: Klaviyo’s AI assistants create subject lines and SMS copy personalized to your goals and audience.
• How it applies: Spin up an “Engagement Celebration Bundle” or “Swiftie-Only Presale Access” subject lines in minutes. Pair with SMS Assistant to draft texts like “Hey Swifties 👋, or should I say Kelce-ies?”
• Klaviyo products: Subject line AI + SMS assistant.

4. Launch multi-branch flows around the event

• What it does: AI builds flows from a simple prompt, including personalized branches based on purchase behavior.
• How it applies: Create a campaign that thanks customers who buy Swift-inspired items, retargets those who browse but don’t buy, and upsells VIP fans with exclusive bundles—all in one flow.
• Klaviyo product: Flows AI.

5. Personalize recommendations with dynamic product feeds

• What it does: AI recommends the next best product for each customer.
• How it applies: In a Swift-themed drop, show a fan who bought a “1989” hoodie a carousel with matching accessories, while another sees limited-edition vinyl or look-a-like engagement rings.
• Klaviyo product: dynamic product feeds.

6. Predict and reward high-value Swifties

• What it does: AI forecasts next order date, churn risk, and customer lifetime value.
• How it applies: Identify superfans likely to spend big and offer them exclusive early access. At the same time, re-engage lapsed Swifties with winback emails tied to the cultural moment.
• Klaviyo product: predictive analytics.

7. Fuel paid campaigns with AI-driven segments

• What it does: Build segments of high-converting audiences to sync with ad platforms.
• How it applies: Retarget Swifties on social with ads for your themed drop—while ensuring your general audience doesn’t see irrelevant content.
• Klaviyo product: Segments AI for paid strategies.

The takeaway

Cultural moments move fast. Klaviyo AI makes sure your brand:

• Identifies the right audience: Swifties vs. general shoppers.
• Launches campaigns instantly: Subject lines, SMS, flows.
• Delivers personalized offers: Product feeds, predictive analytics.
• Optimizes performance in real time: Send time, segmentation.

With Klaviyo, you can market to the moment without missing it—and without sacrificing authenticity. See Klaviyo’s AI in action in our on-demand webinar.