Leverage your Olo integration and order data to drive more direct sales

Profile photo of author Anthony DelPizzo
Platform news
September 13, 2022
sources for each completed order

Between the COVID pandemic and the labor shortage, online ordering has never been more vital to a restaurant’s success. But while third-party delivery platforms like Uber Eats, Grubhub, and Doordash bring in business, they also take a serious bite out of the profits.

Getting repeat customers to order directly through your own website can make a big difference — but to make that happen, you need to leverage the full potential of your customer data. That’s where Klaviyo comes in. To help restaurants survive and thrive, we’ve just made pulling in customer data from Olo — a leading commerce platform for the restaurant industry— a whole lot easier. 

Every day, Olo’s platform processes data on millions of orders, but before, there was no way to access it or put it to use. Restaurant operators were stuck paying increasingly high fees to third-party delivery platforms to drive additional orders. With our new Klaviyo-Olo integration, you can now pull that order data into Klaviyo, and use it to better understand your customers and reach them directly through email and SMS. 

And don’t stop there: According to data from McKinsey, if you want to activate your customer base, tailoring your messaging to specific customer segments is key. Klaviyo helps you group customers by behavior — like unengaged customers who haven’t placed in order in months, new customers who found you on a third-party delivery app, or customers who order pepperoni pizza at 10 p.m. every Friday night – and then message those groups based on what you know about them, so you can boost engagement and loyalty in the long term.

Olo integration in Klaviyo

Beyond segmentation, using Olo with Klaviyo gives you access to features like automations and tried-and-true email templates, so you can send those super-personalized, targeted messages to your online customers, building loyalty and boosting those direct orders — even if you don’t have much technical know-how or extra time.  

At installation, Klaviyo will automatically pull in your past two years of data, while syncing new customer and order data in real time. You’ll be able to see data on placed orders, canceled orders, adjusted orders, and more, all in one place. Plus, Klaviyo also creates or updates a profile for every Olo customer with their email, first and last name, and phone number. 

Want to better understand your Olo revenue stream and purchase behaviors, including the overlap of your online and brick-and-mortar customers? Would it help to have easy-to-read dashboards and reports on when orders are placed, and what platforms they’re coming in from? How about getting a clearer read on your most popular menu items, broken out by specific location, and then build that knowledge into your marketing plan?

To get started, drop us a line at restaurants@klaviyo.com and chat with our restaurants team directly.

Anthony DelPizzo
Anthony DelPizzo
Senior product marketing manager
Anthony DelPizzo is a senior product marketing manager at Klaviyo, where he helps bring new products to market. He strives to drive customer adoption and engagement through various marketing and enablement tactics. Anthony loves diving deep into data to solve problems and to create better experiences for customers. Outside of marketing, Anthony is a lover of live music, natural wine, and classical film (early 2000s rom-coms).