Sophia Lee

Sophia is a writing coach for founders and a freelance writer for tech startups across all stages and various industries—from HR to ecommerce to healthcare. Prior to starting her own business, she was a writer at First Round Capital and worked as a marketer at a Series C startup.

Posts by this author

Sophia Lee

Jul 24, 2025

7 tried-and-true Black Friday marketing ideas your customers will love

Learn the Black Friday marketing strategies that worked for top-performing brands last year. Get ideas from real brands that increased BFCM revenue with tried-and-true strategies.

Sophia Lee

Jun 11, 2025

12 Black Friday Cyber Monday email examples for 2025

Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Shinola. Learn what worked, get expert tips, and see their successful results.

Sophia Lee

Mar 13, 2025

Tips to scale customer acquisition ROI

Explore effective customer acquisition strategies to grow your customer base and profitability. Learn how to scale your marketing efforts for more revenue.

Sophia Lee

Oct 28, 2024

2024 events and ticketing marketing report

Discover key insights for the events & ticketing industry and learn how businesses may be leaving opportunities behind around email and SMS marketing.

Sophia Lee

Sep 30, 2024

New research: shoppers want BFCM to start before November

Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.

Sophia Lee

Sep 24, 2024

Health and Beauty industry insights

Take a look at these health & beauty industry statistics. Learn how businesses are reacting and how channels like email and SMS have been impacted.

Sophia Lee

Sep 18, 2024

The state of email and SMS for fashion brands

Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.

Sophia Lee

Jul 17, 2024

Best email send times data, by day and industry

The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.