Learn about consumer spending trends ahead of BFCM and 3 marketing strategies you can use for consumers who want to start BFCM shopping early.
The health & beauty industry is experiencing a glow-up. The majority (66%) of large health & beauty businesses benefited from a rise in profits and margins in 2024, according to Klaviyo’s 2024 state of ecommerce report. This signals that consumer interest in this industry isn’t just growing—it’s booming. While this is great news for health […]
Learn how to approach email and SMS marketing for fashion ecommerce with tactics like targeted flows and storytelling to improve engagement and sales.
The best day to send emails depends on the industry. Read the send time data we gathered and learn how to leverage those insights.
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Baggu. Learn what worked, get expert tips, and see their successful results.