Take your BFCM strategy from good to great
Based on your answers, you’ve put serious work into Q4 prep—but a few quick tweaks could help drive even more revenue. Button up your BFCM planning with the resources below.
Ready to shift growth into high gear? Get started with Klaviyo today.
3 steps to wrap up your BFCM prep
Now’s the time to test, target, and fine-tune customer experiences for maximum impact. Based on your quiz results, we recommend taking these steps before you wrap up BFCM prep.
Sharpen your segmentation
When was the last time you updated your audience segments?
If it’s been a while, then it’s time to check back in and refine your approach.
Use our segment checklist to plan out testing, reveal opportunities, and cover all your bases ahead of BFCM.
Optimize across channels
Before you launch your biggest campaigns of the year, check to make sure all the pieces come together seamlessly.
Our BFCM campaign planner helps streamline omnichannel planning, so you can take a holistic view of your customer experience and make sure every channel works in harmony.
Fine-tune your flows
Automated flows are your ticket to delivering tailored experiences with set-it-and-forget-it simplicity. But before you roll out any high-stakes campaigns, they deserve a second look.
Use our Black Friday flow checklist to tackle testing, refine your audiences, and make sure you’ve covered all your bases.
See how Shinola drove a 27% boost in BFCM revenue with SMS and segmentation
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Klaviyo Marketing
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What’s working and what’s next, without all the noise.
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