Plan ahead with the 2025 BFCM calendar
Get the month-by-month recommendations, regional insights, and tactical ideas you need to seize Q4’s biggest opportunities.

Get your roadmap to more BFCM revenue
Build high-performing campaigns and optimize your omnichannel strategy with this guide, designed to help you plan, test, and execute with clarity.
What you’ll learn:
How to grow your email, SMS, and WhatsApp lists ahead of time
AI-powered pointers and tools for testing creative, flows, timing, and more
Fresh campaign tactics that help your brand stand out
Best practices for retention, reporting, and analysing performance
BFCM toolkit
5 steps to a stronger Q4
Get a head start on your end-of-year strategy with our data-backed toolkit, featuring actionable templates, checklists, and proven tactics for businesses of all sizes.
Frequently asked BFCM questions
Top brands know that thorough BFCM prep starts long before November. The Klaviyo 2025 BFCM calendar starts in July, so you can follow along with timely pointers and month-by-month recommendations that keep your business on track for Q4 success.