How will the Klaviyo BFCM calendar help my business?

Whether you’re a founder building out your first BFCM campaign or a seasoned marketer optimising omnichannel performance, the Klaviyo BFCM calendar is designed to help you plan, test, and execute the ultimate strategy for BFCM 2025. Plus, it covers how you can make the most of Klaviyo AI and your customer data to drive better results with less lift.

In 2025, Black Friday falls on Friday, November 28, and Cyber Monday falls on Monday, December 1. “Black Friday Cyber Monday,” often abbreviated as “BFCM,” refers to the major shopping period that falls between those two dates.

Plan ahead with the 2025 BFCM calendar

Get the month-by-month recommendations, regional insights, and tactical ideas you need to seize Q4’s biggest opportunities.

Klaviyo 2025 BFCM calendar with marketing terms like SMS/RCS, Email, and Analytics. Open page shows July with planning tips.

Get your roadmap to more BFCM revenue

Build high-performing campaigns and optimize your omnichannel strategy with this guide, designed to help you plan, test, and execute with clarity.

What you’ll learn:

How to grow your email, SMS, and WhatsApp lists ahead of time

AI-powered pointers and tools for testing creative, flows, timing, and more

Fresh campaign tactics that help your brand stand out

Best practices for retention, reporting, and analysing performance

BFCM toolkit

5 steps to a stronger Q4

Get a head start on your end-of-year strategy with our data-backed toolkit, featuring actionable templates, checklists, and proven tactics for businesses of all sizes.

Get the toolkit

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Frequently asked BFCM questions

Top brands know that thorough BFCM prep starts long before November. The Klaviyo 2025 BFCM calendar starts in July, so you can follow along with timely pointers and month-by-month recommendations that keep your business on track for Q4 success.

The Klaviyo BFCM marketing calendar is your month-by-month guide to peak-season prep, featuring timely recommendations that start in July 2025 and lead all the way through January 2026. Kick off planning season with prep, list growth, A/B planning, and optimisation tips, make the most of BFCM itself with execution advice for November, and tap into valuable post-season insights with tips for retention and reporting.

Plan ahead with the 2025 BFCM calendar