The Klaviyo Approach
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The first thing you see when you land on Temu’s discount-driven website is a bright red banner announcing 80% off. In all caps. Every single item has its price slashed—often by hundreds of pounds. The price of one mini projector is down to £57.77 from £229.99 and the price of a dual-camera drone has been […]
JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.
Strategy
The first thing you see when you land on Temu’s discount-driven website is a bright red banner announcing 80% off. In all caps. Every single item has its price slashed—often by hundreds of pounds. The price of one mini projector is down to £57.77 from £229.99 and the price of a dual-camera drone has been […]
Discover the latest tools, concepts and techniques for creating a scalable customer lifecycle strategy with dynamic customer segmentation.
A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.
Marketing campaigns
Follow our BF checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Twinings. Learn what worked, get expert tips, and see their successful results.
The differences between drip and nurture campaigns, including when to use each, brand examples, and strategies for success.
Email marketing
JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
SMS marketing and email marketing are two sides of the same coin. They both help you reach out to customers, but they work in different ways and are best for different situations.
SMS marketing
Klaviyo expands global SMS reach – with additional countries now available in the multi-national unified SMS Marketing Platform.
Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.
SMS marketing and email marketing are two sides of the same coin. They both help you reach out to customers, but they work in different ways and are best for different situations.
Omnichannel
A CDP helps you truly get to know and engage with your customers across their entire lifecycle. For ecommerce brands with multiple marketing channels, it’s becoming an indispensable tool for delivering standout customer experiences.
You can build a lookalike audience off any segment, create instantly responsive lead-gen campaigns, and much more.
Marketing attribution is the foundation of any data-driven strategy. So ask these 6 questions before choosing your marketing automation platform.
Ecommerce industry
The first thing you see when you land on Temu’s discount-driven website is a bright red banner announcing 80% off. In all caps. Every single item has its price slashed—often by hundreds of pounds. The price of one mini projector is down to £57.77 from £229.99 and the price of a dual-camera drone has been […]
JTBD is a great way to help connect with customers throughout their journey. Learn the key components of the theory and steps to implement it.
Learn about consumer spending trends ahead of Black Friday and 3 marketing strategies you can use for consumers who want to start Black Friday shopping early.