Personalize product suggestions with Klaviyo’s upgraded recommendations feature
The more personalized and relevant a message is, the more likely is it that message will lead to a sale. Now, you can add product recommendations into your emails that are so personalized, they feel hand-picked, thanks to Klaviyo’s rules-based product recommendations. With new ways to select which products are displayed, an interface that’s easier to use, and a whole new series of filters in the pipeline, you now have more flexibility to tailor your product suggestions to each and every customer.
With rules-based recommendations you can:
- Improve your customer experience by making emails more personal
- Boost conversion rates with well-matched recommendations
- Gain a better understanding of what items are being shown to your customers
Your customers demand personalized experiences
As consumers’ behaviors and expectations continue to evolve, the bar for personalization continues to rise. In fact, 91% of consumers are more likely to shop with brands that recognize, remember, and provide them with relevant offers and recommendations.
As a marketer, we know you’re working hard to understand your customers, gather the most helpful data, and use it to deliver personalized content at just the right time so you can drive sales. We built rules-based product recommendations to do a lot of that work for you, helping you meet your customers’ increasingly high expectations and bring them just the products they’re looking for.
Show your customers products they care about
Up to now, you’ve been able to use Klaviyo to display your brand’s most popular and trending products. With new rules-based recommendations, you get new options for deeper customization: You can build a product feed to show products that your customer has recently viewed, to remind them about products they’ve added to their cart, or to highlight your newest products.
When you email a new customer, you won’t likely have very much on-site activity or purchasing history to draw on in order to make their recommendations feel personal.. That’s OK — with rules-based recommendations, you can select what’s called a fallback sort order — a more hands-off way of sorting recommendations, like showing just your best-selling products — so these customers still see product recommendations that make sense and encourage them to purchase.
After determining which products you want to display in your feed, you will soon have the option of adding price and inventory filters to get even more targeted in your approach. These filters help ensure you aren’t recommending products you’re about to run out of, and that you are showing off items that fit in your customer’s price range.
On top of all these new capabilities, we’ve also redesigned the product feed interface to make it easier to use. With the updated experience, you can better understand the products that will be shown in each feed, so you can be confident you’re showing the right products to the right audience.
After your product feed is set up the way you’d like, it’s easy to insert into your campaigns and flows to send personalized messages to your customers.
Increase purchases with rules-based product recommendations
Give your customers the personalized experience they crave: Try the new recommendations options in your product feeds today to drive more sales with your emails.
New to product feeds? We have helpful tips for you. Just check out our Community article to get started.