What’s driving hotel growth 
in 2025?

This year, high-performing hotel brands aren’t just booking more guests. They’re scaling personalized experiences to keep those guests coming back for more.



 

Klaviyo’s 2025 state of hotel and travel marketing breaks down how hospitality leaders are simplifying tech stacks to earn more value from each guest—not just their first visit.

 

Inside, you’ll learn:

 

  • Why lifetime value—not acquisition—is the key to growing profit per guest
  • How automation boosts direct bookings and reduce guest acquisition costs
  • Where teams are connecting service and marketing to elevate every stay
Cover of "2025 State of Hotel & Travel Marketing" by Klaviyo, featuring travel-related images and text about hospitality brand strategies.

Explore what separates today’s top-performing hotels from the rest

Get the guide that reveals the data-backed strategies helping hospitality teams unify systems, deepen guest relationships, and grow revenue through repeat bookings.