How can I use Klaviyo for retail marketing?

Klaviyo helps brands deliver effective retail marketing experiences by combining marketing, service, and analytics in a single platform. As a result, businesses are able to create deeply personalized experiences that stay cohesive across channels: email, SMS, web, and beyond.

How does Klaviyo automate my retail marketing strategy?

Klaviyo helps brands deliver effective retail marketing experiences by combining marketing, service, and analytics in a single platform. As a result, businesses are able to create deeply personalized experiences that stay cohesive across channels: email, SMS, web, and beyond.

KLAVIYO FOR RETAIL

Get a bigger payoff from your retail marketing strategy

Klaviyo is built for the speed and scale of modern retail. Our B2C CRM combines marketing, service, analytics, and data, so you can automate your strategy and drive more revenue.

Fuel seamless retail experiences with a single platform

Klaviyo Marketing

Engage customers at key moments with data-driven automation for email, SMS, mobile push, and more.

Klaviyo Service

Turn customer service into a revenue driver by combining marketing and customer support.

Klaviyo Analytics

Use customer analytics to learn who your shoppers are, what they want, and what they’re likely to do next.

Klaviyo AI

Unlock strategic insights, fast-track creativity, and optimize performance like never before.

Built for retail data

Ready for evolving retail expectations

350+ integrations: Instantly unify and use all your data from tools like Shopify, WooCommerce, Meta, and many more.
Klaviyo Data Platform: Power every experience—from email, SMS, mobile apps, and beyond—with real-time data and insights.
AI-driven personalization: Enhance performance by predicting, testing, and tailoring to customer behavior.

SMARTER MARKETING AUTOMATION

Retail personalization without complication

Smarter segmentation: Easily target high-intent shoppers, repeat buyers, and churn risks across email, SMS, and mobile.
Savvy recommendations: Use Klaviyo AI to suggest relevant products, offers, and content when the time is right.
Automated flows: Use 60+ retail-specific flows to connect with shoppers at key moments, guided by customer data.

The product illustration shows a user creating a product feed that displays products a customer may also like.

Watch Klaviyo B2C CRM in action

All-in-one convenience

Marketing, service, and analytics in one place

Full-funnel marketing: Deliver more compelling experiences across every channel, powered by a single platform.
Built-in analytics: Track performance, predict trends, optimize campaigns, and go even further with Marketing Analytics.
Seamless service*: Turn customer support into a revenue machine with AI-driven answers and personalized offers.

* Public beta, Shopify only

Serious efficiency

Scale your business like nobody’s business

Reduce costs: Consolidate your tech stack by replacing multiple disconnected tools with one do-it-all platform.
Boost ROI: Fast-forward to better results with data-driven automation and AI-powered decision making.
Increase engagement: Spark more interaction across owned channels without spending on additional ads.

See why over 100k retail and ecommerce brands grow with the B2C CRM

Harney and Sons earns 114x ROI with Klaviyo B2C CRM

Additional resources for retail marketing

What is an ecommerce CRM?

Explore the details every online retailer should keep in mind when comparing customer relationship management tools.

Read the ecommerce CRM guide

The ultimate ecommerce CDP guide

Find out how an ecommerce CDP helps today’s top online retailers get more from their data and drive better results.

Read the ecommerce CDP guide

Your guide to ecommerce analytics and performance optimization

Learn how to use your ecommerce data to inform business decisions and sharpen your strategy.

Read ecommerce analytics guide

Retail marketing FAQs

Retail marketing is the promotion of a business’s products or services to potential customers, with the ultimate goal of driving sales, awareness, and profitability. Retail marketing can be used in store, in person, or online, and can consist of everything from strategic store layouts to paid advertisements to use of owned channels like email and SMS.