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Make the most of benchmarks

Benchmarks are the best way to see how your brand’s performance metrics stack up to those of similar businesses. Learn more with these resources.

Resources

Ecommerce industry benchmark report

What are the most successful companies doing with email marketing? And what kinds of results are ecommerce companies getting across the board? To answer these questions, we looked at 1,501,929,496 emails.
Resources

Ecommerce email benchmarks by industry

Are you keeping pace with your competitors? Use Klaviyo’s email marketing benchmarks from Q122 to compare, improve and drive more revenue through email marketing.
Online course

Customizing Your Analytics Experience

What’s in your analytics toolkit, how to analyze metric data, how to create custom reports, how to interpret benchmarks, and how to learn from your results.
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Understanding benchmarks in Klaviyo

Learn how benchmarks allow you to analyze your account data in relation to Klaviyo best practices, industry trends, and companies similar to your own.
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Understanding peer groups and industry benchmarks

Klaviyo benchmarks are formulated using peer groups and industry benchmarks. Learn what both of these entail and how to understand the information they provide so that you can learn from benchmarking results and expand your business.
Help center

How to customize benchmark pages

Klaviyo’s benchmarking tool has four pages of data that you can customize to compare your performance in relation to peers and industry trends: Overview, Business Performance, Campaign Performance, and Flow Performance.