What is an inter-carrier vendor?

An inter-carrier vendor (ICV) is a service provider that facilitates communication between different mobile networks. By acting as a central hub, an ICV helps ensure SMS marketing messages reach customers regardless of their mobile provider.

3 benefits of ICVs

  1. Centralized connectivity: With an ICV, all mobile communication is managed through a single provider.
  2. Cost savings: Using an ICV’s existing network means avoiding costly infrastructure investments, interconnection fees, and ongoing maintenance costs.
  3. Scalability: ICVs allow for the expansion of SMS reach without added layers of complexity.

3 use cases for ICVs

ICVs are used in SMS marketing initiatives to:

  1. Reach more people: Make sure your messages are delivered to your subscribers by using reliable ICVs to overcome network challenges. An ICV ensures smooth delivery, helping you connect with more potential customers.
  2. Improve message delivery: ICVs help optimize message routing and delivery. With an ICV, your messages are routed efficiently, which increases the chances they’ll be read and acted upon.
  3. Boost campaign performance: A fast, reliable ICV can get your offers to subscribers at the right time.

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Additional resources