Klaviyo vs. Iterable for ecommerce email marketing

Creating more powerful, valuable customer relationships starts by delivering marketing experiences that really resonate. That’s what Klaviyo does best. It gives growing brands straightforward tools for building personalized experiences across email, mobile, and web marketing.

Growth marketing software doesn’t have to be complicated—though using Iterable can be. Klaviyo is easier to use, and it’s built with enterprise-grade features. That’s why it’s trusted by fast-growing brands of all sizes. And Klaviyo gets results: It’s been shown to increase owned-channel revenue by an average of 45% in the first six months, and it delivers an average ROI of 62x.

Get Started
Dot Graph Pattern
Dot Graph Pattern

Klaviyo has over 170 reviews and a 4.7 star rating on Capterra

Star

CAPTERRA REVIEW
“It’s extremely user-friendly, allowing you to regularly test, create your own CTAs, uploaded photos, drag and drop graphic elements, etc. Perfect for a team with zero coding experience. Side Note: Their customer support is top-notch.”

Star

CAPTERRA REVIEW
“Setting up email automations and segmenting your lists is SO easy with Klaviyo. It’s incredibly user friendly, and allows you to setup your automations in a visual format. You can trigger an email off of any event you’ve setup to send to Klaviyo. It’s great for ecommerce – setting up abandoned cart sequences or sending emails based on product views is simple.”

Star

CAPTERRA REVIEW
“If you’re looking for a powerful, intuitive, and revenue-driving email service provider, go with Klaviyo. It has tons of features, but is easy to learn, even for a beginner. And, their support team is awesome. From creating flows to segmenting your list, Klaviyo can do it all.”

Make decisions with the most data on your side

Klaviyo helps ecommerce and retail stores drive more sales with super-targeted, highly relevant email, Facebook, Instagram, and SMS marketing. Whether your store is built on a standard ecomm platform or a custom platform, Klaviyo quickly imports your data and makes it available for use without limitation. Plus, with an accessible, flexible, and well-documented open API, developers can bring any and all data into Klaviyo—including POS data from any brick and mortar retail location. The best part? There’s no need for a complex setup. Enterprise-grade marketing without the hassle is here.

Take the guesswork out of marketing with predictive analytics

Ready to increase your open rates, reduce customer churn, and finally know when the best time is to send your emails? The answers are hidden in the data you already have. And Klaviyo is built to uncover them with predictive analytics. Thanks to Klaviyo’s 35,000+ ecommerce customers, Klaviyo’s predictive algorithms were created, tested, and trained based on the largest data set in the ecommerce space.

Take the guesswork out of marketing with predictive analytics

Ready to increase your open rates, reduce customer churn, and finally know when the best time is to send your emails? The answers are hidden in the data you already have. And Klaviyo is built to uncover them with predictive analytics. Thanks to Klaviyo’s 35,000+ ecommerce customers, Klaviyo’s predictive algorithms were created, tested, and trained based on the largest data set in the ecommerce space.

Klaviyo’s predictive analytics helped Kopari Beauty reduce its Facebook Lookalike Audience Cost Per Acquisition by 18%

Ecommerce-specific features help you sell more

Klaviyo was built with the unique tools ecommerce businesses need to grow. Features like Back in Stock, product recommendations, and unique coupons are built right into the platform to help you drive more revenue.

Build signup forms without coding

Get custom signup forms up and running on your site in no time with Klaviyo’s built-in form builder. Choose from embedded, flyout, and pop-up forms to build your ideal site experience and reach different segments.

Looking to send a discount to VIP customers without disrupting other shoppers’ experiences? With Klaviyo, you can. On the other hand, Iterable only offers limited form-building options—which can mean paying for more software to fill in the gap.

Build signup forms without coding

Get custom signup forms up and running on your site in no time with Klaviyo’s built-in form builder. Choose from embedded, flyout, and pop-up forms to build your ideal site experience and reach different segments.

Looking to send a discount to VIP customers without disrupting other shoppers’ experiences? With Klaviyo, you can. On the other hand, Iterable only offers limited form-building options—which can mean paying for more software to fill in the gap.

Get SMS on your terms

Klaviyo SMS includes all segmentation and personalization features, and works with Klaviyo Email to streamline campaign management across channels. Flexible pricing, no contracts, and no minimums mean that you won’t have to pay for messages you don’t need. And built-in revenue attribution lets you see the real value Klaviyo delivers, so you can take the guesswork out of measuring your ROI. With Klaviyo, you’re in control.

Iterable doesn’t have that flexibility. But it does have a minimum threshold of 25,000 messages, which means you might end up paying for messages you won’t use. Its revenue attribution is complicated, too: You’d have to use their API and carefully plan your UTM parameters just to get it working.

Ready to try Klaviyo?

It’s free to create your account, and you’ll immediately get access to all features. Launch a proof of concept or take your brand to the next level. Whether you’re looking for email, SMS, or both, Klaviyo gives you the flexibility you need to grow faster.

Get Started with Klaviyo

Ready to try Klaviyo?

It’s free to create your account, and you’ll immediately get access to all features. Launch a proof of concept or take your brand to the next level. Whether you’re looking for email, SMS, or both, Klaviyo gives you the flexibility you need to grow faster.

Get Started with Klaviyo

Join these great brands today

! Get started