The Entrepreneur Growth Guide

We understand that getting a business off the ground is a challenge for an entrepreneur. Prioritizing what to do next and taking the time to learn a new marketing platform takes time away from another important objective. Klaviyo can offer you fast, simple and repeatable ways to grow through your owned channels. This page is designed to centralize the most important pieces of content to get you up and growing fast.

Get started with Klaviyo step-by-step

When you are an entrepreneur and are short on time and resources, getting up and running with Klaviyo has to be seamless. Understanding this, we have hand-picked and sequentially arranged the most important Help Center resources and guides designed for you to get growing with Klaviyo fast. Think of each section like a chapter of a book, finish one section before moving into the next as you first set-up and then optimize your Klaviyo account.

Learn the Basics of Klaviyo and the Steps to Get Started

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HELP CENTER

Klaviyo 101

Learn more about the key features that make Klaviyo a powerful growth tool.

Read more 

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HELP CENTER

The Klaviyo Glossary

Gain an understanding of what common terms and phrases mean within Klaviyo.

Explore the glossary  

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HELP CENTER

9 Steps to Get Started with Klaviyo

This course will walk you through the key steps to get started with Klaviyo.

Check it out 

Set Up and Integrate Your Account

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HELP CENTER

The Klaviyo Onboarding Roadmap

This checklist is designed to get you up and growing with Klaviyo. Check-off your accomplishments as you go!

View the checklist 

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HELP CENTER

Walk Through the Setup Wizard

The setup wizard has multiple tabs that will walk you through setting up your Klaviyo account. Learn more about each tab in this guide.

Read more

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HELP CENTER

Integrate With Your Prior Email Service Provider

It is important as you move onto Klaviyo that you fully replace any other ESP that you may use.

Learn how

 

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HELP CENTER

Integrate Your Ecommerce Platform

Whether you are using Shopify or BigCommerce, integrating Klaviyo with your web platform is essential.

Find your e-commerce platform and integrate it

“Integrating with Shopify took less than 5 minutes, and we had our whole account up and running (email flows and all) in a matter of 1-2 days.”

Shelly Cove Logo

 

Turn on Your Automated Flows Prior to Sending a Campaign

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HELP CENTER

Create a Strong Welcome Series

A welcome series is a critical moment in the customer lifecycle because it’s your opportunity to introduce new prospects to your business and product offering.

Create your Welcome Series Flow

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HELP CENTER

Recover Abandoned Carts

Almost 70% of carts are abandoned at checkout. By turning this feature on you will be in a better position to recover a portion of those sales.

Create your Abandoned Cart Flow 

“The Welcome Series is extremely important to us – it’s what we consider a first impression. Right from the get-go we like to set a conversational tone with our customers and this is the best opportunity to do that!”

 

Grow Your Email List Size Through Sign Up Forms

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HELP CENTER

List Sign Up Form

Continuing to build your audience with a signup form or subscribe page is a critical part of any online marketing strategy.

Configure your sign up form 

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HELP CENTER

Watch How to Create a Signup Form

With Klaviyo you can build dynamic forms designed to collect email addresses and grow your list size.

Watch now

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HELP CENTER

Integrate with Previous List Growth Tools

If you have a previous list growth tool, we provide instructions as to how to integrate them with Klaviyo.

Learn more 

Create an Engaged List

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HELP CENTER

Create an Engaged Master List

Sending to engaged subscribers is one of the most fundamental rules of good email marketing. Klaviyo makes it easy to create a segment of your engaged customers.

Learn more

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HELP CENTER

Target Your Least Engaged Customers 

A re-engagement campaign should be a single email that is sent infrequently to those who have not made a purchase from you.

Run a re-engagement campaign

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HELP CENTER

Clean Your List

Cleaning unengaged or inactive profiles from your list improves a number of aspects about the quality of your list.

Start cleaning 

“Klaviyo’s’ powerful segmenting features and flows are what hits the ball out of the park for us. These features allow us to segment our product categories and be very specific with our messaging.”

 

Send Your First Email

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HELP CENTER

Develop Engagement Tiers 

Prior to your first email send, it is a smart idea to segment your list into different segments of customers to ensure you are delivering relevant content to your subscribers.

Get inspiration for different engagement tiers 

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HELP CENTER

Design Your Email Template

Developing an email template that is consistent with your brand is important. The Klaviyo email editor makes it easy to customize your template through a drag and drop editor.

Start designing your template 

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HELP CENTER

Create and Send a Campaign

A campaign is a one-time send to a pre-established target group of contacts. They can be used for regular newsletters, sale announcements, or promotional sends.

Build and send a campaign

“The campaign builder is a tremendous tool that lets us design, segment and send on the fly with a killer on-brand look.”

 

 

Measuring Success Through Klaviyo

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HELP CENTER

Review Flow Analytics

There are several ways to review how your email flows are performing. Understand how to review them.

Learn more

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HELP CENTER

Metrics to Measure  Success

Understand the important metrics that you need to measure success with Klaviyo.

Read more

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HELP CENTER

Customize Your Analytics Platform

Use Klaviyo’s customizable analytics dashboard to create the right view of your metrics.

Learn how 

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HELP CENTER

Review Campaign Analytics

You’ve got the basics of delivery rate and data around opens/clicks. Take it a step further to understand what happens after they open or click your email.

Learn more

“I love how you can see everything on the dashboard at a glance and see how customers are interacting with our emails!”

Kinky Curly Yaki

 

Best Practices and Tips for Ongoing Success

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HELP CENTER

Create a Content Calendar

Watch our guide and understand best practices around creating a content calendar.

Check it out

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HELPCENTER

Identify the Audience for Your Ecommerce store

This guide will walk you through building your business personas, researching your audience and content strategy basics.

Read more

WEBINAR

Attend Our Webinars

Klaviyo hosts free webinars on different aspects of the platform that are hosted by Klaviyo experts and designed to help you grow.

Explore the webinars

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HELP CENTER

A/B Test a Flow

Understand the two different ways to test a Flow within Klaviyo.

Learn more

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HELP CENTER

A/B Test a Campaign

Klaviyo’s A/B testing feature for campaigns allows you to easily test different subject lines and content to help you refine your messaging and optimize your send times.

Learn more

ARTICLE
When to Send a Campaign

Learn the best days and times to send an email campaign.

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