4 Tips for Holiday Marketing

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Hey there! I’m Mitch from Klaviyo. If you’re anything like me, you might agree that the holidays are one of the best times of the year.

The holidays can also be one of the biggest times of the year for most ecommerce stores. With so much at stake, we’ve honed in on four tips to help make the most out of your holiday marketing.

1.  Audit Your Email Flows

Now I know it may not sound glamorous, but taking the time to audit your email flows is crucial during the holiday season. Look at all of the emails you’re sending to ensure you don’t have any overlap with the increase in new holiday promotions. For example, you may want to turn off your browse abandonment emails during Black Friday and Cyber Monday to make sure you’re not bombarding shoppers.

2.  Standout in the Inbox with Emojis

If you’re looking to try something new, the holidays are a great opportunity to experiment with emojis. If you’re going to consider using emojis or symbols, just make sure to test them out yourself and proceed with caution. Using Klaviyo? Check out our guide to using emojis here.

3. Include a Sense of Urgency 

Including a sense of urgency is a great tactic to get customers to purchase. Highlight information like “only 2 more days for free shipping” or showcase an order cut off date, to ensure packages arrive on time. A good place to call attention to this urgency in your subject line or header of an email.

4. Get Targeted on Social

Now, we all know that email is a huge money maker for online stores, but lots of stores have yet to tap into the opportunity of targeted social. Try engaging with your subscribers outside of the inbox by using Custom Audiences on Facebook.

For more information on auditing your email flows, targeted social, and emojis check out the resources below.

How to Audit Your Email Flows

6 Segments to Target Using Facebook’s Custom Audiences

Using Emojis in Subject Lines and Email Templates

That’s it. You got this!

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