Instantly Measure Klaviyo Flows Over Any Time Range

For many ecommerce business owners, email automation is the main driver of generating owned revenue. Whether it’s a welcome series for new subscribers or an abandoned cart series to recover more carts, automations work behind the scenes to generate customer conversions around the clock.

Since automations, or Flows in Klaviyo, are always working, they hold a great opportunity for growth—increasing order rates on your flows by even one percent can have a huge effect on how much revenue you earn every month. That’s why Klaviyo always made the performance of every message in any automation instantly available by clicking the ‘Show Analytics’ button on the Flow Builder screen. 

But clicking “Show Analytics” only allowed you to see message performance over a static 30-day timeframe—seeing results over the past week or past day instead of the past month required a full data export. Trying to quickly understand how your welcome series performed yesterday simply took too much time. So, we went ahead and fixed it. 

Now, when Klaviyo users want to understand their flow performance, they can adjust the time frame to view analytics over the most relevant period, including choosing a custom time range.

Want to see how your browse abandonment flow performed yesterday? Just select it. Need to view your welcome series performance after the date you changed your email styling? Pick the dates you need. No data export needed.


With this update to Flow Analytics, you can quickly understand Flow performance over any time range and use that information to optimize your Flows.

Start tracking the performance of every Flow week over week, day over day. Use that data to identify trends and keep your automations running at peak efficiency all the time. 

With this update, you can quickly and effectively use your data to help grow your business, every day. 

Want to instantly measure your flows over any time range? Log in to Klaviyo.

Not yet using Klaviyo? 

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