Learning never goes out of style—Showcase and scheduled reports are here to prove it
As a business owner or marketing expert, it’s imperative that you have insights into your email and text campaigns’ performance. That data, along with your automation results, can reveal weaknesses in your marketing strategy. Making adjustments from these insights can change the trajectory of your business.
But it’s not always easy to decipher data, much less find the right analysis. And as the holiday season inches closer, you’ll have less time to focus on your marketing strategy as you scramble to get everything ready on time.
Andrew Bialecki, cofounder and CEO of Klaviyo, introduced two major updates to Klaviyo’s platform at the product event on October 27: Showcase and scheduled reports. These features will help you access the data you need to make smart decisions for your brand—and more easily navigate your path to success.
Get inspiration from brands like yours
Coming up with fresh ideas for your emails and texts can be exhausting—especially if you’re the one who’s tasked with creating the content. Instead of feeling pressured to create something original, imagine having a library of examples of high-performing content that you could use as inspiration.
Showcase is a repository of emails and texts from Klaviyo customers that are proven to have results. Every message example in Showcase will provide context behind why it was successful—so you’ll have the confidence to create effective marketing content for your customers.
Aderaw Yeshiwas, COO at Brundo Ethiopian Spice Company, explained the benefits of the Showcase feature:
Showcase allows you to sort the messages by type—either email or text message—by holiday or event, and even by metric. For example, if you wanted to see Black Friday text messages that had excellent click-through rates, you simply make your selections on the screen and voilà—the results are populated at your fingertips.
Karim Hachem, vice president of ecommerce at La Blanca, discussed how his team uses the filtering functionality of the tool to help them brainstorm subject lines:
Automatically delivered insights
Having your email and SMS performance analyzed can help you make decisions to improve in the future. You can see where your subscribers are falling off in the customer journey, or which messages are really resonating.
Manually running reports can be time-consuming, but with Klaviyo’s new scheduled reports feature, you can automatically set a report to run and then quickly get the results delivered to your inbox. With this new feature, you’ll not only save time—you’ll get the kind of data you need to make smarter marketing decisions.
Tricia Gregg, product manager at Klaviyo, shared:
“We know how busy our customers are, so we wanted to make reporting as easy and seamless as possible. It took a lot of late nights and coffee, but we knew all that hard work would be worth it—and our customers would have one less thing to do.”
We know how busy our customers are, so we wanted to make reporting as easy and seamless as possible. It took a lot of late nights and coffee, but we knew all that hard work would be worth it—and our customers would have one less thing to do.
Tricia Gregg, product manager at Klaviyo
Learn more efficiently so you can grow more effectively
Building a successful business through your owned marketing channels takes time. And Klaviyo’s Showcase and scheduled reports features will cut down the time it takes to perfect your messaging and shape your customer experience. And when you learn more about what’s working and what’s not, the easier it is for you to make business decisions that’ll have a positive impact—and the faster you’ll be on your way to real growth.
Don’t let the learning stop there. Discover 5 ways to encourage people to shop with you this holiday season—without using discounts.