Over $30,000 in yearly savings: How switching to Klaviyo from SMS point-solutions leads to better value and fewer costs
Two marketers embarked on a mission of SMS discovery, hoping to find a different platform to meet their business needs and deliver tangible, measurable results. This is their story.
The challenge with stand-alone SMS platforms
When discussing the major obstacles of managing email and texts in two different platforms, Tyler Osborne and Jacob Sappington separately lamented on the same struggle: inaccurate attribution and wildly inflated calculations of SMS revenue.
The issue arose because their SMS tool wasn’t speaking with their email platform, so they didn’t have access to the full picture of their customers’ data. And while they thought their texts drove a large chunk of their sales, this turned out to be incorrect.
Beyond the faulty reporting, Tyler, who previously used Emotive, expressed his disappointment in the customer experience that resulted from sending messages from two disjointed communication tools—not to mention, which also prevented his data from syncing in real-time.
Jacob, once a Postscript user, agreed.
Bringing email and text messages under one roof
Tyler and Jacob decided to move to Klaviyo and consolidate the management of their email and text outreach into a single platform. By making the switch, they were able to make smarter decisions that positively affected the entire customer journey and keep money in their pockets.
Tyler specifically commented on how the switch improved his day-to-day processes. He shared that Klaviyo was instrumental in helping him keep data from multiple brands organized in one location.
He also described the benefits of Klaviyo’s attribution model: A last-touch attribution paired with a realistic one-day window allows him to capture results that’re directly in-line with his clients’ final revenue numbers. Now, there’s no need for guessing games.
Jacob touched on the new ability of his email and SMS channels to function as a cohesive unit within Klaviyo, rather than two conflicting entities.
Because their customer data lives in a single source of truth, they can map out campaigns and flows that combine email and text to share their messages in a way that’s considerate and relevant to their audience.
Quality over quantity is what truly produces results
With access to both his email and SMS lists, plus unlimited data about his audience’s interests, Jacob and his team could build smarter segments in a flash—ones based on:
- Customer profile data
- Events from third-party integrations
- Predictive analytics
- Custom-built content
And others only possible through Klaviyo. It was a breeze teaching his team how to apply their segments to text automations (or flows), since Klaviyo’s features are standardized across email and text.
Instead of blasting one message to his entire SMS list, he can create unique groupings of his subscribers based on what he knows will be meaningful to them and consequently provide more value in a fewer amount of messages.
Plus, he was able to cut his SMS costs down by about $1,000 per month when he switched, since Klaviyo’s pricing structure is a flat rate, rather than a per-send model.
Jacob wasn’t the only one celebrating savings. Tyler projected he’ll retain over $20,000 in 2021 compared to 2020 because he decided to partner with Klaviyo. That’s a lot of extra change Tyler can now pour back into other areas of his business.