When Life Hands You Lemons: How Five Former Bronto Brands Have Found Success on Klaviyo
The news of Bronto’s “end-of-life” status may have surprised many people who use it. And now the need to find a new marketing platform may seem daunting. But change—welcome or unwelcome—can open doors to often unimagined possibilities and pave the way for previously unforeseen growth. It may be the end of the road for Bronto, but for brands moving to an alternative solution, it’s a new beginning.
Five former Bronto users share their perspectives on their migration off of Bronto, how Klaviyo sweetened their Bronto goodbye, and how the change of marketing automation platforms became their catalyst for growth.
Why former Bronto users made the move to Klaviyo
Marketers who have moved their brand off of Bronto shared that researching the market and discovering what alternative products were available was the first step in their migration process.
As Paulina Izvorski, marketing assistant manager, at American Giant set out to explore options for her team’s next marketing platform, she knew they were looking for a more robust solution.
Other former Bronto users expressed that when they were evaluating a new marketing platform, they were considering solutions that had a track record of continuous innovation and ones that offered a wide variety of integrations with other technologies.
Sarah Velten, ecommerce manager at ThunderShirt shared the importance of having a platform that would work in tandem with all of their existing technology.
Many marketers shared that finding a solution that provided a reasonable and flexible pricing model was a major consideration, as well.
As Sarah said, their dollars went a lot farther—the team at ThunderShirt was able to extract more value from Klaviyo without having to spend as much money.
Platform support from migration to onboarding and beyond
Former Bronto users shared that finding a marketing automation platform that coupled innovative technology with personalized support would help them feel confident that they were getting the most out of their investment.
Michael DeCerbo, email marketing specialist from Sun & Ski Sports raved that his migration off of Bronto couldn’t have been easier. Klaviyo’s team of dedicated product experts and customer success managers offered him and his team tailored assistance throughout his migration and onboarding process.
Jenni McNally, marketing manager at UK-based Family Tickets echoed Michael’s sentiments about her own onboarding experience.
Even when the migration to Klaviyo was complete, some marketers said they chose to continue working with product experts throughout the duration of their partnership because of the personalized dedication and support they receive.
While it’s immensely helpful to have a talented team of experts on-hand to guide new users through the process of becoming familiar with a new technology platform, former Bronto users shared that Klaviyo’s intuitive software navigation and ease-of-use made the migration and onboarding process a breeze.
Jake Ginsky, creative director at Headline Shirts even noted his surprise at discovering how easy Klaviyo is to use.
Michael DeCerbo from Sun & Ski Sports expressed how Klaviyo’s support team is one that first and foremost invests in helping brands achieve their goals and strives to remove any roadblocks that might limit their success.
How former Bronto users make the most of Klaviyo’s features to grow their brand
Many former Bronto users explained that finding a marketing automation platform with dynamic features that would allow them to build unique customer experiences and improve existing workflows was their utmost priority when selecting an alternative solution.
Jenni from FamilyTickets shared how Klaviyo’s powerful segmentation tools help her recoup potentially lost sales with personalized messaging, while also positively impacting their internal administrative processes.
At American Giant, Paulina Izvorski mentioned how Klaviyo’s features helped them zero in on certain business initiatives.
Jake Ginsky explained that the features in Klaviyo have not only opened new doors for him and his team at Headline Shirts, but they’ve saved them time while doing so.
And Sarah Velten from ThunderShirt said she was also pleasantly surprised by the robust functionality she experiences when working in Klaviyo, especially when A/B testing components in her account.
See the power of Klaviyo for yourself
For brands that are figuring out how to navigate a post-Bronto world and considering looking closely at Klaviyo as their next marketing automation platform, Michael DeCerbo from Sun & Ski Sports made this recommendation:
Need a helping hand as you plan to move off of Bronto? Learn how Klaviyo’s agency partners can assist you every step of the way. is the power of being thoughtful, empathetic, and human with your customers.”