How to Convert Mobile Visitors into Email Subscribers
Mobile devices are taking the Internet by storm. Nearly 56% of website traffic now comes from mobile devices. As a result, many businesses are now facing a new challenge. Mobile visitors aren’t converting as well as desktop visitors.
Why is it difficult to convert mobile traffic into leads?
Well, you don’t have to wonder anymore. In this post, we’ll show you some of the most effective tactics for turning your mobile visitors into email subscribers, all by yourself.
Importance of Mobile Conversions
Almost all the businesses and brands are now rushing to optimize their websites for mobile, following Google’s recent update that gives higher rankings for mobile-first websites.
Google wants to make sure it’s prepared for the future, and thus the search engine giant is now pushing businesses to make their websites more mobile-friendly.
The concern for ecommerce in this mobile-first future is that many businesses miss out on an important part of mobile optimization in the process: Conversions.
While mobile traffic is booming, websites are struggling to convert visitors into leads. In fact, mobile traffic is responsible for only 20% of website conversions. 70% of the conversions still generates from desktop visitors.
What’s the point of optimizing your website for mobile and ranking higher on Google if you’re not generating leads from your traffic?
Well, it’s time for you to do something about this. Because, whether you like it or not, the percentage of people who use desktop devices to browse websites is slowly declining.
Tips for Turning Mobile Traffic into Subscribers
The first thing you need to do to optimize your website’s mobile conversions is to start treating your mobile traffic separately from desktop. You can’t expect your desktop conversion strategies to work on your mobile visitors.
For example, mobile users hate filling out opt-in forms with lots of fields. Your content heavy and lengthy landing pages won’t do much to convert your mobile visitors.
You need to find more convenient ways to attract the attention of the mobile visitors. Start by following these strategies.
1. Create Intelligent Pop-ups
Your website’s pop-up messages need to be properly optimized for mobile devices in order to convert well. The full-screen popups and the exit-intent popups that you use on your desktop website won’t work well on mobile devices.
A great alternative method you can use to grab the attention of your mobile visitors, without interfering with their user experience, is to set up an inactivity popup.
InactivitySensor™ pop-ups work the same way as exit-intent technology to predict when a user is inactive and stops scrolling, about to leave your website. This strategy is most effective for ecommerce websites to capture users who are hesitant to click on the Add To Cart or Checkout button with a special discount offer.
Set up an inactivity pop-up while adding a little animation effect and you’ll be able to effectively convert your mobile visitors into leads, and even sales.
2. Install a Floating Bar
Floating bars, also known as sticky headers, are also quite effective at generating leads on mobile. Floating bars stick to the top of your mobile screen when you scroll down on the page.
Since they take up very small area of the screen, they are less intrusive and allows users to sign up for your email list whenever they like.
Many websites, like TruConversion, use floating bars to convert mobile visitors into leads.
If your website has a header or a menu that sticks to the top, then you can place the floating bar at the bottom or use a slide-in form instead.
These forms slide in while you’re browsing a website to let users easily subscribe to your email list, and it also scrolls down with the page as the users browse the website.
3. Setup a Live Chat System
Live chat support is one of the best ways to connect with your customers and convert them into sales. It’s also an effective way to generate email subscribers as well.
While reading one of your blog posts or exploring your pricing page, a visitor may come up with a question related to your service or product. Showing a small live chat button in your mobile website will offer them a faster way to get those questions answered.
Not only that, but you’ll also be able to collect their emails as well. There are many WordPress plugins that allow you to easily setup a live chat system on your blog and collect emails at the same time.
Zoho SalesIQ is a popular plugin you can use to get this job done. Once installed, the plugin will show a live chat button on your website to allow visitors to connect with you.
The best part is, you can integrate your email marketing service with SalesIQ plugin to easily export your contact emails to your email list.
4. Use 2-Step Opt-in Forms
2-step opt-in forms are another effective way to generate more subscribers using images and text links on your blog posts.
Many bloggers, such as Brain Dean of Backlinko, use 2-step opt-in forms to get people to subscribe to their email list by integrating the popup forms inside the paragraphs of blog articles.
2-step opt-ins only show the popup form when a user clicks on a link, button or an image. This works well on mobile because it puts users in control to only view the popup form when they want to subscribe to your email list.
This method especially works well when you offer content upgrade lead magnets with your blog posts.
5. Experiment with A/B Split Testing
There are many ways you can improve mobile conversions using popups, floating bars, and more. However, figuring out the perfect copy for your pop-ups, the best color for CTA (call to action) buttons, and the best offer that generate most subscribers requires a little bit of work.
This is where A/B testing comes to help. Use an A/B testing tool like OptinMonster to figure out which type of popups and opt-in forms work the best for your business.
Experiment with different styles of floating bars. Try embedding inline opt-in forms in blog posts with different lead magnets to see which one works better.
Keep experimenting until you refine your results to grow your email list bigger and better.
Optimizing your lead generation strategies for mobile devices takes a lot of work. But, with the right set of tools on your side, the process will go much smoother and easier. Heck, you can even do it yourself.
The important thing is to never stop experimenting and improving. Find new strategies, create exciting new opt-in offers, and get more people to join your email list.