Save Time and Grow Your Business on Your Own Terms: How WooCommerce Brands Use Klaviyo
WooCommerce is an ecommerce platform that’s known for its flexibility, making it a go-to choice for highly creative and entrepreneurial brands.
Why? Many have told me it’s because, with it, they can customize virtually every element of their online store, while others have shared that WooCommerce offers really great support for brands in industries that are often restricted, like CBD.
But many people at these fast-growing businesses have also shared that they’ve struggled to connect their marketing software to their WooCommerce store. In fact, some say that doing so is time-consuming and often requires external help, which takes resources and attention away from other aspects of growing their brand.
Even more frustrating, the team at Mt. Capra said they had previously gone through the integration process only to find that their marketing software still didn’t show accurate revenue numbers from their WooCommerce store.
Systems that work well together give you control over your business and greater visibility into what your customers want, without costing you valuable time troubleshooting. That means you can focus on what really matters: increasing revenue and growing your customer base.
Capturing the attention of new customers isn’t easy, especially in today’s busy ecommerce market. But what if you could create a personalized and relevant digital experience that turns your customer’s attention into devotion—without spending excessive time and resources you need to allocate to other areas of your business?
That’s exactly what you can do with Klaviyo’s WooCommerce integration.
With it, you can simplify the process of sending highly targeted and personalized emails and text messages that engage and delight your customers to build relationships that grow your business.
“Klaviyo is one of our main tools for connecting with our customers in a way that’s legitimate and personalized. It gives us a level of connecting with our customers that no other way of communication allows us to do,” said Joe Stout, president at Mt. Capra.
"[Klaviyo] gives us a level of connecting with our customers that no other way of communication allows us to do."
Joe Stout, president at Mt. Capra
How to take control of your brand’s growth
Setting your WooCommerce store up for today’s sales and tomorrow’s longevity demands some critical things from your marketing automation software. It should:
- Be easy to set up and use
- Save you time
- Help you make more sales
And it has to meet these criteria while offering the flexibility that creative ecommerce brands crave.
Here’s a closer look at how you can grow your WooCommerce business quickly and efficiently with the help of Klaviyo’s integration.
How easy is it to set up and use?
From talking to brands that run their store on WooCommerce, I’ve heard one thing loud and clear: There’s not enough time in the day.
Small teams are constantly strapped for resources, so switching software often takes a backseat because it seems like it would be costly and/or time-consuming.
Integrating Klaviyo with WooCommerce takes minutes—not hours, days, or months. And brands that have made the switch to Klaviyo say that setting up their account is intuitive, as is learning how to use it.
“What I love about Klaviyo—and what made it so easy when we switched from MailChimp—is that it’s so simple to segment by purchase history. Klaviyo gives us the ability to be really clear with who our emails are going to and who they’re not going to, and it’s so easy to create them,” said Jonathan Edwards, CEO of Nuzest’s Americas division.
"Klaviyo gives us the ability to be really clear with who our emails are going to and who they’re not going to, and it’s so easy to create them."
Jonathan Edwards, CEO of Nuzest’s Americas division
Have historical data from another email service provider? You can automatically sync it with a simple click—no developer skills needed.
In fact, you can easily connect all the data you need in Klaviyo with over 70 pre-built, one-click integrations, like Stripe, Facebook, and Zapier.
Once you set up your customer contacts and historic customer behavior like past orders, you can easily design an email, create a web form, or draft a text message that fits your brand with Klaviyo’s drag-and-drop editor.
How does it save you time while also helping you to create a personalized customer experience?
Targeting your marketing messages to what your customers truly care about is a highly effective and critical way to make more sales. But most entrepreneurs I’ve talked with say they don’t have the time to maintain this level of personalization.
Fortunately, your customers are constantly telling you what they want to hear from you—you just need to listen to them. And listening can be as simple as capturing their onsite behavior and translating that to marketing messages you deliver to your customers based on the actions they take on your site.
Say you have someone who visited your website, added something to their cart, but they didn’t go through your check-out process. Maybe they want to think about their purchase a little more before they buy or maybe they got distracted and forgot all about the items in their cart.
What kind of message do you think would resonate with this visitor?
You could send them an automated abandoned cart email that reminds them about the item they already expressed an interest in.
With Klaviyo, you can capture data from your WooCommerce store—like when someone abandons a cart on your site. Using this data, you can create automated email flows that can help you nurture your shoppers who are still deciding whether they want to make a purchase with personalized, relevant messages—at scale.
“Most people are slow buyers—they take 60 to 120 days to decide to buy something. Those are often the forgotten people because businesses think you have to sell to someone within a short period of time. If they’re not interested during that short period of time, they’ll never buy. That’s not true,” said Scott Flear, founder of Rugby Warfare.
"Businesses think you have to sell to someone within a short period of time. If they're not interested during that short period of time, they'll never buy. That’s not true."
Scott Flear, founder of Rugby Warfare
So how do you make sure you’re sending relevant messages to your customers while they consider buying from your business?
By using strategic combinations of events, profile properties, location, predicted values, and more to create targeted, automated messages. You can set these messages to send to customers when they matter most—like 15 minutes after they abandon their cart.
Plus, automating and segmenting your marketing does more than just save time. Klaviyo users who create segments based on key criteria—events, predicted values—have tripled revenue per recipient.
How can Klaviyo’s WooCommerce integration help you make more sales?
One thing I’ve heard that’s all too common for many brands that are trying to grow: They lack visibility into how much revenue their marketing campaigns are driving. They can see their total revenue numbers, but their software simply doesn’t show how their marketing efforts contribute to their bottom line.
In Klaviyo, you can see exactly how much money you’ve made from each campaign, so you don’t have to make guesses about which marketing messages are working and which aren’t.
“One of the reasons we switched to Klaviyo was because our old email service provider was supposed to be showing the revenue per email, but no longer was—or it was inaccurate,” said Shanda Combs, customer service representative at Mt. Capra.
"One of the reasons we switched to Klaviyo was because our old email service provider was supposed to be showing the revenue per email, but no longer was—or it was inaccurate."
Shanda Combs, customer service representative at Mt. Capra
So how does seeing how much revenue your marketing campaigns are generating within your marketing software help you drive even more sales?
Without seeing how your marketing efforts connect to your revenue, you can’t clearly understand which of your marketing strategies and tactics are working best. Seeing everything in one place takes the guesswork out of that effort and helps you see what to focus on so you can do more of what matters.
Because of this, brands that run their store on WooCommerce saw a 22 percent average increase in ecommerce revenue within just one year after they implemented Klaviyo.
With technology that gives you the data you need at your fingertips, you can focus your time and resources on creating more of the impactful marketing campaigns and messages that are proven to drive sales for your brand.
Want to try it out?
For small teams, there’s always something (or hundreds of somethings) you want to do, but just don’t have the time for.
But making the right technology choice can ultimately save you time by reducing manual processes—while making customers happier and more likely to make a purchase.
Investing a little time upfront in your technology can pay dividends down the road, especially when the simple setup process helps you get started as fast as possible.
Discover how you can use marketing automation that lets you focus on revenue and growth by creating a free Klaviyo account today.
Create powerful marketing messages for your WooCommerce store.