How WooCommerce brands use Klaviyo for email and SMS marketing
Over 5M websites use WooCommerce today, making it one of the most popular ecommerce platforms for brands. But how can WooCommerce merchants get the most out of this platform that’s known for its unparalleled flexibility?
Woocommerce is a go-to choice for highly growing brands that need to scale, and paired with the Klaviyo integration, brands can start owning their data by using a customer platform to power their email and SMS strategies.
With WooCommerce, developers can customize virtually every element of their online store, and Klaviyo offers a similar flexibility with its open source API, making it the ideal choice for merchants that are looking for a fully customizable solution.
Digital marketing with WooCommerce
The reason so many merchants trust WooCommerce is because it allows a wide range of marketing and tech stack integrations that allow them to seamlessly scale their businesses.
Typically, connecting software to your ecommerce store can be time-consuming and often requires external help, which takes resources and attention away from other aspects of growing your brand.
If the integration process is complex and breaks the data workflow, brand marketing activities can start to falter.
Systems that work well together give you control over your business and greater visibility into what your customers want, without costing you valuable time troubleshooting.
That means you can focus on what really matters—increasing revenue and growing your customer base.
Capturing the attention of new customers isn’t easy, especially today. But what if you could create personalized and relevant digital experiences that turn your customer’s attention into devotion—without spending excessive time and resources you need to allocate to other areas of your business?
That’s exactly what you can do with Klaviyo’s WooCommerce integration.
How Klaviyo fits into the WooCommerce puzzle
Klaviyo is a customer platform for businesses that provides the technology to send email and text messages, sync lookalike audiences in Facebook and Instagram, and access a single view of your digital campaigns through its robust customer database and learning platform.
Not to mention, the simple pricing package allows you to start the integration free so you can try the platform without contracts.
Simplify the process of sending highly targeted and personalized emails and text messages that engage and delight your customers to build relationships that grow your business, just like merchants at brands like Mt. Capra that use WooCommerce to build their ecommerce store.
“Klaviyo is one of our main tools for connecting with our customers in a way that’s legitimate and personalized. It gives us a level of connecting with our customers that no other way of communication allows us to do,” said Joe Stout, president at Mt. Capra.
"[Klaviyo] gives us a level of connecting with our customers that no other way of communication allows us to do."
Joe Stout, president at Mt. Capra
Klaviyo marketing automation meets WooCommerce
Here’s a closer look at how you can grow your WooCommerce business quickly and efficiently with the help of Klaviyo’s integration, with your burning questions answered.
How easy is it to set up and use?
Rather than hours, days, or months, it takes only minutes to connect Klaviyo with WooCommerce. And brands that have made the switch to Klaviyo say that setting up their account is intuitive, as is learning how to use it.
Why is a seamless integration with your marketing software important?
Brands that run their store on WooCommerce have been loud and clear: There’s not enough time in the day.
Small teams are constantly strapped for resources, so switching software often takes a backseat because it seems like it would be costly and/or time-consuming.
With the WooCommerce and Klaviyo integration, though, switching is easier than ever.
“What I love about Klaviyo—and what made it so easy when we switched from MailChimp—is that it’s so simple to segment by purchase history. Klaviyo gives us the ability to be really clear with who our emails are going to and who they’re not going to, and it’s so easy to create them,” said Jonathan Edwards, CEO of Nuzest’s Americas division.
"Klaviyo gives us the ability to be really clear with who our emails are going to and who they’re not going to, and it’s so easy to create them."
Jonathan Edwards, CEO of Nuzest’s Americas division
What about syncing historic customer data from another email provider to Klaviyo?
Do you have historical data from another email service provider or marketing platform? You can automatically sync it with a simple click—no developer skills needed.
In fact, you can easily connect WooCommerce all the data you need in Klaviyo with pre-built, one-click integrations like Stripe, Facebook, and Zapier.
Once you set up your customer contacts and historic customer behavior like past orders, you can easily design an email, create a web form, or draft a text message that fits your brand with Klaviyo’s drag-and-drop editor.
How does Klaviyo save you time while also helping you to create a personalized customer experience?
With Klaviyo, you can capture customer data from your WooCommerce store—like when someone abandons a cart at checkout on your site.
Using this data, you can create automated email flows that can help you nurture your shoppers who are still deciding whether they want to make a purchase with personalized, relevant messages—at scale.
Targeting your marketing messages to what your customers truly care about is a highly effective way to make more sales. But most business owners say they don’t have the time to maintain this level of personalization.
Fortunately, your customers are constantly telling you what they want to hear from you—you just need to listen to them. And listening can be as simple as capturing their onsite behavior and translating that to marketing messages you deliver to your customers based on the actions they take on your site.
How can I personalize messages to visitors from my WooCommerce site using Klaviyo?
You could use Klaviyo automations to send an email or SMS to people who opt into receiving communications from your brand, or you can retarget them through Facebook or Instagram.
Say someone visited your website and added something to their cart, but they didn’t go through your check-out process.
Maybe they want to think about their purchase a little more before they buy or maybe they got distracted and forgot all about the items in their cart.
You could send them an automated abandoned cart email that reminds them about the item they already expressed an interest in.
“Most people are slow buyers—they take 60 to 120 days to decide to buy something. Those are often the forgotten people because business owners think you have to sell to someone within a short period of time. If they’re not interested during that short period of time, they’ll never buy. That’s not true,” said Scott Flear, founder of Rugby Warfare.
"Businesses think you have to sell to someone within a short period of time. If they're not interested during that short period of time, they'll never buy. That’s not true."
Scott Flear, founder of Rugby Warfare
How do you make sure you’re sending relevant messages to your customers?
Using a strategic combination of events, profile properties, location, predicted values, and more in Klaviyo, you can create targeted, automated messages. You can set these messages to send to customers when they matter most—like 15 minutes after they abandon their cart.
Plus, automating and segmenting your marketing does more than just save time. Klaviyo users who create segments based on key criteria have tripled revenue per recipient.
How can Klaviyo’s WooCommerce integration help you make more sales?
In Klaviyo, you can see exactly how much money you’ve made from each campaign, so you don’t have to guess which marketing messages are working and which aren’t.
Many marketers claim they lack visibility into how much revenue their marketing campaigns are driving. They can see their total revenue numbers, but their software simply doesn’t show how their marketing efforts contribute to their bottom line.
The team at Mt. Capre can attest to the fact that Klaviyo makes marketing on WooCommerce easier by providing clear insight into critical performance metrics.
“One of the reasons we switched to Klaviyo was because our old email service provider was supposed to be showing the revenue per email, but no longer was—or it was inaccurate,” said Shanda Combs, customer service representative at Mt. Capra.
"One of the reasons we switched to Klaviyo was because our old email service provider was supposed to be showing the revenue per email, but no longer was—or it was inaccurate."
Shanda Combs, customer service representative at Mt. Capra
How does understanding attribution help you drive even more sales?
With the technology Klaviyo offers, you get the data you need at your fingertips. Once you know what’s working and what isn’t, you can focus your time and resources on creating more of the impactful marketing campaigns and messages that are proven to drive sales for your brand.
On the other hand, without seeing how your marketing efforts connect to your revenue, you can’t clearly understand which of your marketing strategies and tactics are working best.
Seeing everything in one place takes the guesswork out of that effort and helps you understand what to focus on so you can do more of what matters.
Because of this, brands that run their store on WooCommerce saw a 22% average increase in ecommerce revenue within just one year after they implemented Klaviyo.
How does Klaviyo help you build a better brand through owned marketing?
Marketers and developers everywhere trust WooCommerce to allow them the freedom to create an online store that uniquely represents their brand. And when you add Klaviyo into the mix, you only increase your ability to get the right message to the right customers at the right time.
This way, you can prioritize scaling your business through owned channels rather than relying on growing your brand through volatile third-party platforms. In fact, many WooCommerce merchants cite this direct access to customers as a core component to their brand’s success.
“The more opportunities that I get to speak directly to our customer base and communicate our messaging, to convey the energy behind the brand and the intention of TONIC, the better. That’s where I see the most impactful results. That’s why I find email marketing with Klaviyo so effective,” said Brittany Carbone, founder of TONIC.
"The more opportunities that I get to speak directly to our customer base and communicate our messaging, to convey the energy behind the brand and the intention of TONIC, the better. That’s where I see the most impactful results. That’s why I find email marketing with Klaviyo so effective."
Brittany Carbone, founder, TONIC
Running your store on WooCommerce and ready to try Klaviyo out for yourself?
For small teams, there’s always something (or hundreds of somethings) you want to do, but just don’t have the time for.
But making the right technology choice can ultimately save you time by reducing manual processes—while making customers happier and more likely to make a purchase.
Investing a little time upfront in your technology can pay off down the road, especially when the simple setup process helps you get started as fast as possible.
Discover how you can use marketing automation that lets you focus on revenue and growth by creating a free Klaviyo account today.
Create powerful marketing messages for your WooCommerce store.