When we launched our integration with Thanx, we gave restaurants something they’d been missing: a complete view of their guests. Loyalty data, transaction history, ordering behavior—all flowing into Klaviyo so you could segment smarter, automate faster, and personalize at scale.
But there was still a gap. Sending promotional emails and texts around offers meant running two separate messaging programs: offers and rewards went through Thanx, everything else went through Klaviyo. You couldn’t mix content and offers in a single flow or build one unified guest journey across both platforms. That meant logging into a separate tool every time, and it split your measurement across two systems. Open rates, click-through rates, and revenue per recipient all lived in different places, with no clean way to compare them.
Closing that gap became a shared priority. Thanx CEO Zach Goldstein visited Klaviyo HQ for a full-day working session, and the takeaway was clear: a tighter integration between Thanx and Klaviyo would make a real difference for every restaurant that treats loyalty as a business driver, not just a perk.
Now, we’re introducing Offer Management for the Klaviyo-Thanx integration, so you can configure, deliver, and measure loyalty offers directly through Klaviyo. No manual steps required.
What is Offer Management
Offer Management builds on your existing Klaviyo-Thanx connection by syncing your Thanx reward templates (discounts, free items, BOGO deals) directly into Klaviyo. From there, you define the audiences who should get each reward using any data in your Klaviyo account, and a flow delivers the right offer to the right guest automatically.
And guests don’t have to fumble with promo codes. The reward goes directly into their loyalty account, so there’s no friction. They simply redeem at the POS on their next visit.
No platform switching. No manual reward issuance. Just loyalty that works.
Rewards data, unlocked
With the enhanced integration, Klaviyo now syncs a new Earned Reward event and imports active Thanx rewards as an object. If you haven't worked with objects before, think of them this way: while a guest profile holds information about a person, an object holds information about a thing associated with that person. In this case, that thing is a reward.
Each reward sits on a guest's profile with its own set of properties: the type of offer, the Thanx campaign it was associated with, the expiration date, and more. And because that data lives in Klaviyo, you can put it to work across your entire marketing toolkit. Filter segments by whether a guest has an active reward or how many they're holding. Trigger flows based on reward properties like expiration date. Pull reward details directly into message content so every email or text reflects the actual offer waiting for that specific guest.
It's the kind of data richness that turns a good loyalty program into a great one.
How it works
Getting started is straightforward if you’re already using the Klaviyo-Thanx integration:
- Connect Thanx to Klaviyo via the existing integration (if you haven’t already, here’s how to set it up).
- Configure your reward templates in Thanx. Set up the discounts, free items, and BOGO deals you want to send.
- Build your segments or lists in Klaviyo. You can use data from any source in Klaviyo to define your audiences. Thanx data like loyalty tier, visit frequency, spend, and birthday is available, but so is everything else in your Klaviyo account.
- Set up Offer Management in Klaviyo. Navigate to the Thanx integration settings, scroll down to the new Offer Management section, and click “Create offer.” Select your Thanx campaign (or create a new one), then click “Add Variants” and select the relevant reward templates from step 2.
- Assign offer variants to audiences. Map each offer variant to the audience you built in step 3.
- Build a flow using the Thanx "Earned Reward" event, triggered when Thanx issues a reward to a guest, or use the Reward object to build a date-triggered flow that sends reminders at timed intervals before a reward expires. You can also find these as pre-built flow templates in the Thanx integration.
- Measure what works through closed-loop reporting. Drill down by campaign name, campaign variant name, reward template name, and more to see exactly what’s driving results.
Your Thanx data syncs in real time for placed orders, and guest profiles update every 30 minutes, so your segments are always working from a fresh picture of your audience.
Use cases that drive results
With Offer Management, the campaigns you’ve been building in Klaviyo can now carry real loyalty weight. Here are a few ways brands are putting it to work:
Lapsed guest reactivation
Guests who haven’t visited in 60 or more days are some of your highest-value targets. They already know your brand; they just need a reason to come back. Set up an automated flow that triggers when a guest crosses a defined inactivity threshold, and deliver a personalized discount or free item offer directly through Klaviyo. No manual follow-up needed.
VIP delight
Your highest-frequency guests deserve recognition. Use loyalty tier and visit frequency data to identify your most engaged diners, then surprise them with a free item or exclusive reward at just the right moment. Automated, personal, and on-brand.
Reward expiration countdown
Not every reward gets redeemed right away. With the Reward object synced into Klaviyo, you can build a “remind guest to use reward” flow triggered by a guest's offer expiration date. A reminder three days out. A final nudge the day before. Each message can be personalized with the actual offer details pulled directly from the reward record, like the specific discount percentage or offer name. It's urgency-driven automation that lifts redemption rates without any manual effort.
Why this matters for restaurants
Loyalty lives and dies by relevance. When guests get a generic email or text that asks them to “come back soon” with no actual reward behind it, you’re leaving engagement and revenue on the table.
With Offer Management, Klaviyo becomes the single place where you write the message and deliver the incentive. Your loyalty data and your marketing automation are no longer two separate things. That means faster campaigns, tighter personalization, and a clear line between marketing spend and guest behavior.
For teams that have spent time manually coordinating between Klaviyo and Thanx, this is meaningful time back. For teams that haven’t automated their loyalty marketing yet, this is the nudge to start.
Available to all Klaviyo-Thanx customers
Offer Management is included for all Klaviyo customers.
If you’ve already connected Thanx to Klaviyo, you can start building offer-powered flows today. If you’re new to the Thanx app integration, get started here and explore what data syncs between the two platforms in our data reference guide.
Ready to close the loyalty loop?
The Klaviyo-Thanx integration was built to help restaurants build deeper, more personal relationships with their guests. Offer Management takes that a step further, giving you the tools to reward your guests automatically, based on how they actually behave.
If you’re running loyalty programs through Thanx and marketing through Klaviyo, this is the moment to bring those two things together.
Not yet connected to Thanx? We’d be happy to introduce you to their team. Reach out and we’ll make the connection.
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