Power smarter digital relationships
A collage of Klaviyo features: an email template for VIP customers, predictive analytics such as customer lifetime value and churn risk, and an activity log of recent customer actions and messages.

Our intelligent marketing automation platform turns customer data into faster growth

Explore marketing automation

Connect with customers seamlessly across channels

Email marketing

Send rich, engaging emails with dynamic content, like recommended products.

An email with an image of a cosmetics dropper that reads: "Picked for you! Based on other products you enjoy, we bet you'll love our Blissful Body Serum. Check it out."
SMS marketing

Reach your most engaged VIP customers. You can even have 2-way conversations.

A text message with an image of cosmetics that reads: Alice, you've earned $10 in VIP rewards! Why not try our Silk Body Serum in Blissful Collection? Shop now at https://klv1.io/fGu15
Mobile push

Boost engagement and delight customers with perfectly timed notifications.

A push notification on a mobile phone that reads: "Order delivered. Alice, your package has arrived. Enjoy!"
Reviews

Build trust and increase sales by collecting and showcasing customer-written reviews.

An email with an image of a woman applying cosmetics that reads: "Our new Blissful Silk Body Serum is a hit!" followed by a customer review: "05/12/23. Alice L. Skin looks and feels flawless!" Five stars."
Customer data platform

The Klaviyo CDP consolidates your tech stack and accelerates your time to value. Unify, transform, and activate your data in ways not possible before.

Klaviyo CDP interface, with navigation for Intelligence, Transformation, Code, Syncing, and Webhooks. A chart: “Email clicks to purchase funnel”
Klaviyo CDP interface, with navigation for Intelligence, Transformation, Code, Syncing, and Webhooks. A chart: “Email clicks to purchase funnel”

Guide marketing with AI, predictive analytics, and benchmarks

A customer profile in Klaviyo, showing revenue, orders, emails and texts received, and custom properties such as loyalty points and favorite color.

Fully understand your customers

Comprehensive profiles paint a full picture of each customer’s past, present, and future.

Chart representing Klaviyo benchmarks, which show you how your performance compares to your peer group and overall industry.

Track success across channels

Accurate attribution demystifies conversion tracking, for reporting that shows you the money.

A dropdown showing different ways to recommend products: best-selling, most viewed, viewed by customers recently, or products customers may like.

Recommend products they’ll love

Now that you know so much about your customers, introduce them to their next favorite product.

The logic of a simple Klaviyo segment that targets people who have started a subscription

Let AI do the writing for you

Email subject lines, SMS campaigns, responses for SMS conversations—it’s all smart and instant.

A representation of Klaviyo’s cross-channel reporting, showing revenue for campaigns, flows, email, push, and SMS.

Reach exactly the right people

Real-time segments target people using any mix of profile and activity data from across your tech stack.

Klaviyo’s SMS assistant that takes your brief 1- to 2-sentence summary and uses AI to write copy for an SMS campaign.

Keep outdoing yourself

Peer benchmarks show how you stack up against similar brands, with clear guidance for improvement.

Explore features

Activate your data in real-time to better target, personalize, and measure

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Explore 300+ integrations

135,000+ brands in 80+ countries
use Klaviyo to grow

SKIMS
Supergoop!
Unilever
Coty
Citizen
Explore customer stories

Klaviyo is all-in-one, not one-size-fits-all

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Retail and DTC
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Enterprise
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Agencies
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Developers

Grow your audience, customer lifetime value, and total sales

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