Bee Inspired drives 38x ROI with Klaviyo B2C CRM and reimagines its customer relationships
38x
Klaviyo ROI in last 12 months
40%
of ecommerce revenue attributed to Klaviyo in last 12 months
31%
of Klaviyo attributed revenue from automated flows in last 12 months
Bee Inspired is a Scottish fashion brand, owned by former Scotland rugby league international Gareth Moore. The brand began as a Scottish start-up and is now an internationally recognised clothing brand.
With Klaviyo, Bee Inspired has transformed its email programme into a revenue-driving engine.
Learn how Bee Inspired’s email segmentation strategy helped unlock record-breaking revenue
Challenge
In 2021, Bee Inspired was contending with a fragmented email programme characterised by limited segmentation, generic messaging, and a complex interface that stifled creativity and innovation.
Its CRM made it hard to tap into their passionate community. The team couldn’t integrate the software with ad platforms, which meant that the customer data in its CRM was incomplete—and it struggled to leverage behavioural data it had in its CRM to personalise campaigns based on customer preferences.
This translated into weak email engagement and high return rates, which it believed was down to a lack of product-specific messaging that left customers unsure about purchases.
Solution
Four years ago, Bee Inspired decided to switch to Klaviyo, drawn to the B2C CRM by both its ease of use and its intelligent segmentation options.
Once the migration was complete, Bee Inspired rebuilt its email programme around 40+ dynamic segments and integrated its paid ads on Meta to create a more personalised experience.
Klaviyo’s ease of use lets us launch sophisticated campaigns in days, not months. The drag-and-drop tools and pre-built segments meant even our newest hires could contribute immediately.
Strategy
Klaviyo continues to be a key factor in Bee Inspired’s expansion with 40% of the company’s ecommerce revenue attributed to the platform in the last 12 months. Here are a few ways they used Klaviyo unlock growth:
- Targeted pre-launch campaigns: Bee Inspired has started to deliver targeted personalised campaigns ahead of product launches: new customers receive brand storytelling emails, while loyalists receive tailored product recommendations.
- Facebook-triggered welcome journeys: By integrating Klaviyo with Meta lead ads, Bee Inspired automated post-signup journeys, delivering instant welcome emails. The result? A faster lead-to-customer conversion rate.
For brands scaling at speed, Klaviyo is the ideal partner. It evolves with your needs, no coding or complex setups required.