Skip to main content

Jax Connelly

Lead editor - open in a new tab Klaviyo
Jax Connelly
Jax Connelly (they/she) brings 15 years of editorial experience to their role as lead editor at Klaviyo. She started her career doing SEO at a small digital ad agency and spent most of her twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, they studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of her day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago, a block away from Lake Michigan.

Posts by this author

Jax Connelly
8 Feb 2024
2024 guide to SMS marketing

That’s the most common SMS marketing myth Ashley Ismailovski, director of email marketing at SmartSites, hears from clients. “To that, I always say, ‘How will you know if you’ve never tried?’ Just because you don’t personally like to receive SMS marketing campaigns does not mean that your customers won’t,” Ismailovski points out. “More often than […]

Jax Connelly
18 Jan 2024
What is marketing automation? 4 reasons it matters

Marketing automation allows your business to use hyper-targeted, behaviour-triggered messages to reach the right people and drive more repeat sales.

Jax Connelly
5 Dec 2023
Marketing automation KPIs: how to measure your success

Discover the metrics and KPIs that will set you up for Marketing Automation success as well as tips and tactics to drive continual improvement.

Jax Connelly
29 Aug 2023
16 sign-up form examples that work | Klaviyo

Learn how to convert website visitors into lifelong customers with these email sign-up form best practices and examples from the ecommerce experts.

Jax Connelly
25 Jul 2023
Why ecommerce reviews matter—and how to get them

With over 94% of consumers reporting they check reviews before purchasing, growing and maintaining them is vital to your online business. Learn how.

Jax Connelly
18 Apr 2023
Email marketing tips

Drive ecommerce sales and customer loyalty with these expert-backed ecommerce email marketing tips on list growth, personalisation, automation, and more.