Programmatic access for_
Customer-first features for_
Get more from your ad spend with Google Ads audience targeting
Learn moreRules-based product recommendations
Make more precise recommendations to help customers find their next favorite product.
Learn more![Klaviyo’s email editor, showing the insertion of dynamic content for rules-based product recommendations.](https://klaviyo-marketing-site-us.netlify.app/static/b3f7f30225e7dd6be241b73e2c791b6b/2187d/rule-based-product-recommendations.png)
Show up on phones as your brand, instead of a random number
Learn moreText with (not at) customers in the UK and Australia
Learn more![A two-way text exchange between a brand and their customer, asking if the customer has any questions.](https://klaviyo-marketing-site-us.netlify.app/static/93bb1a29db9a793c36e39504d693818c/856a5/uk-aus-text.png)
Rapid creation and insights for_
Campaign performance by segment
See how campaigns perform with different audiences, so you can be more strategic about future campaigns.
Learn more![Klaviyo reports showing bounce and open rates split out by segments (30-day engaged, 90-day engaged, and unengaged).](https://klaviyo-marketing-site-us.netlify.app/static/bccd006988dbac24c20c42afcfcb0bcd/2187d/campaign-performance.png)
A/B testing for automated flows
Spin up email variations fast. Klaviyo finds the winner and switches to it automatically.
Learn more![Close-up of an A/B test report showing that variation B got an 82.3% win probability.](https://klaviyo-marketing-site-us.netlify.app/static/d66f6d9e243af7033a31c3f6b4c0fe6e/ebee1/ab-testing.png)
Instantly bring legacy email templates into the new editor
Learn more![Available blocks from Klaviyo’s email template editor, like text, image, split, social icons, and more.](https://klaviyo-marketing-site-us.netlify.app/static/abb403f3b236818d7f8e3afe616a52c2/590ea/new-editor.png)