Not just a badge: how K:Partners fuels real growth for Get Better

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Get Better specializes in ecommerce CRM strategy, helping brands turn customer data into growth. Founded by Rich Evans in Devon, UK, the agency has grown to a team of 18 in just three years, earning a reputation for comprehensive audits, custom projects, and deep platform expertise. With clients across the UK, US, and EU—including fast-growing subscription brands—Get Better works almost exclusively within the Klaviyo ecosystem.

How becoming a Klaviyo partner unlocked sustainable agency growth

Challenge

When Evans started freelancing after exiting his previous agency, he found himself recommending Klaviyo to clients regularly—but he wasn’t yet a partner.

“For a good year, I was recommending Klaviyo, building Klaviyo… didn’t even entertain or realize there was a partnership program,” says Evans.

Evans wasn’t planning to grow another agency. However, as more talented collaborators joined, Get Better naturally evolved into a thriving team, with bigger and bigger clients.

I was a Klaviyo user first and foremost.

As client needs grew more complex—advanced segmentation, cross-channel strategy, more sophisticated automation—Get Better realized hands-on technical expertise alone wasn’t going to be enough. They needed a strategic partner invested in their growth, who could help them access technical resources, priority support, and go-to-market collaboration. .

Solution

Joining K:Partners marked a turning point for Get Better. As an agency already focused almost entirely on Klaviyo—with 95% of their work tied to the platform and its ecosystem—they didn’t just join the program, they made it part of how they worked.

By tapping into training sessions, co-marketing opportunities, collaborative planning, and regular conversations with their partner manager, they unlocked the momentum to take on bigger, more ambitious projects.

As Klaviyo’s offering grew beyond email into SMS, CDP, reviews, and analytics, the Klaviyo team also grew their partnership offerings with enablement sessions, dedicated support, and even in-person visits to Get Better’s HQ in Devon. The more Get Better invested in the partnership, the more it benefited their team.

The more you give, the more you get back. Which I think is true of any relationship—business or otherwise.

While other agencies chase client volume, Get Better focuses on long-term fit and sustainable growth. That mindset shapes everything from how they hire to how they roll out new services. Klaviyo respects that pace and supports it.

“They get us, and tailor their approach to that as opposed to trying to get us to meet their agenda,” Evans says.

Strategy

With Klaviyo’s support, Get Better has built a scalable, audit-led service model that delivers fast results and long-term value for ecommerce brands. By staying focused on what they do best—smart CRM strategy—and leaning into new Klaviyo B2C CRM capabilities, the agency has sharpened its offering while growing its visibility and reputation within the Klaviyo ecosystem.

• Audit-led onboarding: Every client relationship begins with a Klaviyo audit that surfaces gaps in segmentation and automation. For one fragrance brand, simply implementing core flows—including abandoned cart, welcome, and post-purchase—helped drive more than 8x MoM growth in Klaviyo-attributed revenue in their first month.
• Optimized partner directory listing: With encouragement from their Klaviyo partner manager, Get Better refreshed their partner directory listing to better reflect their services and core differentiators—highlighting their industry expertise in DTC wellness brands, recent client wins, and strong retention metrics. That update led to a surge in qualified leads. “I’ve had more leads from Klaviyo probably in the last three months than in the previous three years,” Evans says.
• Expanded SMS, data, and reviews offering: Klaviyo supported Get Better’s adoption of new products with an in-person enablement session at their Devon office. Since then, the agency has confidently launched SMS programs, begun leveraging Advanced KDP insights, and integrated Klaviyo Reviews into their client strategies.
• Cross-platform consistency: While many clients use Shopify, Get Better also supports brands on WooCommerce, BigCommerce, and Magento. Klaviyo’s seamless pre-built integrations help them deliver a consistent experience—no matter the platform.

Looking ahead, the agency plans to continue scaling with Klaviyo by testing new features like Customer Hub and WhatsApp as they roll out, always refining their approach to stay ahead of what clients will need next.

Klaviyo is the right tool for the job. Everybody else, the best they can really hope for is being the best of the rest.