Understand email deliverability
Learn how to set up your sending infrastructure so your messages can successfully reach the inbox.
Get started
Let’s focus on setting up your account. We’ll guide you through integrating with your web store to sending those first emails, and everything in between.
Go ahead and log into your account so you’re ready to complete the step-by-step guidance below.
Your 3 key objectives
Configure account basics
Set up your account
Get your customer data syncing to Klaviyo and adjust your attribution settings so you know exactly how revenue will be tracked.
Your first action item is to integrate your merchant or ecommerce platform with Klaviyo.
Configure account basics
Configure your sending infrastructure
Before you start sending, you need the right measures in place so that email inbox providers will recognize your business as a legitimate sender.
Klaviyo will use this sending domain to send all of your emails, which will build your sender reputation over time.
Resources to inspire your growth
Live training: Understand email deliverability
Learn what email deliverability is, how it is measured, and what you can do to build a strong email sender reputation.
Live training: Manage profiles and consent
Learn how marketing consent is stored on profiles, and what different consent statuses mean for your marketing.
Live training: Getting started with Klaviyo
Want to get set up with the help of real Klaviyo experts? Join this interactive workshop to get a live walkthrough of the platform, and get tips for setting up your account.
Build your subscriber experience
Brand your templates and pages
A consistent look and feel helps build trust with your customers. Put your brand identity on everything that your customers will see, including consent pages, sign-up forms, and email templates.
Add your logo, brand colors, header navigation links, social icons, and upload any custom fonts. You can also bulk upload images to use in emails and forms.
Build your subscriber experience
Publish your first flow
Welcome series flows are the second-highest converting flow type with an average placed order rate of 2.32%. Publish this flow to welcome new subscribers and entice them to make a purchase.
This flow is your first impression to new subscribers. Use a pre-built welcome series template from the flow library to get started.
Learn how to create an email welcome series
Want hands-on help?
Join our interactive workshop: Build Your First Klaviyo Flow
Build your subscriber experience
Start collecting subscribers
Make it easy for site visitors to join your email list no matter where they are along the customer journey.
Get your first form published fast by using a pre-built template from the forms library. Customize the styles to match your brand, and connect the form to your main list. Set the form behavior to show as someone is about to exit your site.
Resources to inspire your growth
Getting started with email templates
Get familiar with Klaviyo’s drag-and-drop email template editor, and learn how to build a base email template to match your brand.
Getting started with flows
Learn how flows work, and how to use the flow editor to build essential email automations to nurture subscribers.
Getting started with sign-up forms
Explore all of the different types of forms you can build in Klaviyo. Then, create and publish your first pop-up form in Klaviyo.
9 welcome email examples to make a strong first impression
Get inspiration for what kinds of content to include in your email welcome series to boost sales and credibility.
13 best practices for sign-up forms that convert
Learn what goes into a good sign-up form, and how you can convert more site visitors into customers.
Start sending and measure kav
Start sending campaigns
Batch-and-blast is a thing of the past. Start building a strong email sender reputation by sending your first few campaigns to highly-engaged segments, widening your audience gradually as you onboard.
If you’re coming to Klaviyo from a different ESP, edit the pre-built 30-day engaged segment in your account to include profiles who engaged with your emails sent from the previous platform in the last 30 days.
Learn how to create or edit your 30-day engaged segment
If you are brand new to email marketing with no pre-existing subscriber list, you can skip this step.
Start sending and measure KAV
Set 2 more flows live
Flows are automated messages that are triggered by a subscriber taking an action. These highly-relevant, highly-targeted messages can produce up to 30x higher revenue per recipient than campaigns.
This flow gets window shoppers back on your site for another look and is a key automation that successful brands use to increase sales. We recommend using a pre-built template from the flow library.
Start sending and measure KAV
Monitor your warming progress
Open rate, click rate, unsubscribe rate, spam complaint rate, and bounce rate all impact whether your messages land in the inbox. As you ramp up sending through Klaviyo, use our reporting tools to make sure you’re on the right track.
As you progress through warming and ramp up sending, your deliverability score should improve. Look at the Factors that make up your deliverability score and see where you fall against the benchmark.
Resources to inspire your growth
Getting started with segments
Learn what a segment is, why they are useful, and how to build and edit segments in Klaviyo. Get inspiration for creating your own segmentation strategy.
Getting started with campaigns
Identify what types of campaigns you should send to your audience. Then, learn how to create, schedule, and send email campaigns in Klaviyo.
Build and maintain your sender reputation
Learn why your email sender reputation is so important, and how to establish a strong reputation from the start.
Create measurable marketing goals
To measure success, you need clearly defined marketing goals. Learn which KPIs to pay attention to, how Klaviyo attributes revenue, and get tips for measuring your initial success with Klaviyo.
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