Segment customers with any piece of data. From any source. Across all time.
Better yet, let Klaviyo AI build customer segments for you.
Klaviyo’s customer segmentation tool: built for smarter marketing
Real-time updates, all-time data
Segments update in real-time so you’re always messaging the right audience. Plus, you can use all-time data to build your segments.
AI that drives results, faster
It might be artificial, but it’s genuinely helpful. Klaviyo AI can build smarter segments, faster—saving you time and driving results.
Go cross-channel
Klaviyo segmentation makes connecting and measuring your performance across email, SMS, mobile push, and more, easy.
It’s easier than ever to connect with your ideal audience
Put AI and machine learning to work
Let Klaviyo AI build segments using predictive analytics like churn risk, CLV, next order, and more. And with machine learning, you can leverage RFM groupings in segments, making advanced strategies easy.
Tell Segments AI who you want to reach
Describe the customers you want to connect with, and Klaviyo’s Segments AI will generate the segment for you. Doesn’t get easier than that.
Pick up the pace with preview and cloning
Move faster with the ability to live preview segment sizes while you work, and clone audiences and their conditions—even across your portfolio.
Granular data builds better segments
Beyond basic segments
The possibilities are endless with real-time data from 350+ integrations and flexible APIs. Segment by demographic data, browsing behavior, purchase history, channel preferences, and so much more—plus metadata and custom properties.
No look-back limits
Look as far back in time as you want to combine historical actions with real-time behaviors—no look-back limits or added costs like other platforms.
Find the needle in the haystack
Want to find purchasers of a specific product category who used a discount code last holiday and are based in the UK? Use as many conditions as you’d like to build hyper-targeted segments.
Activate on every channel, report on every detail
Cross-channel connection
Use segments to personalize sign-up forms, trigger automated email and SMS flows, request reviews, cross-sell products in campaigns, and tailor on-site experiences.
Maximize acquisition and ROAS
Sync audiences to advertising platforms to create lookalike audiences, retarget existing customers, and exclude recent purchasers.
Dive deep into performance
Use pre-built dashboards to measure audience performance against your conversion metric of choice, track segment growth over time, and see how engaged your audience is.
Success stories powered by Klaviyo segmentation
Find out which segment Garrett Popcorn used to drive $12K in one month
Ruffwear uses RFM segmentation to bump up click-rate by 49%
Granular segmentation helped Graza achieve a 50% open rate
More segmentation resources
What exactly is a segment?
What a good question. We’ve got you covered.
Segmentation inspiration
13 segmentation strategies and ideas to inspire you.
AI segmentation 101
Learn best practices of using AI to build segments
Segmentation FAQ
Segments are updated automatically in real-time.