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Blog/Emily Riedy

Emily Riedy

Content marketing manager-Klaviyo

Emily Riedy

Emily Riedy

Emily Riedy is a content marketing manager at Klaviyo where she works to publish content to educate and inspire online businesses owners and email marketers. Owned marketing channels are a means to building a substantial customer base for the long-term, and the content Emily is most passionate about helps business operators create strong business foundations in owned marketing principles. Before Klaviyo, Emily worked at a paid ads agency helping businesses transform their approach to digital advertising. When she's not strategizing marketing content, she is running around the streets of Boston training for whatever race is next up on the docket. She lives in the South End with her 2 year-old basenji Fig and frequents (probably too regularly) the local Spanish tapas spot.

Posts by this author

Apr 8, 2024

12 Father’s Day marketing examples to inspire your campaign

Here are 12 sources of inspiration to help you plan your next Father’s Day email or SMS campaign outside the box.

17min read

Image background is split into two halves: a sage green half on the left with the Klaviyo flag outlined in white, and an image of a mom and her elementary-school-aged daughter stretched out on the floor, laughing, on the right. In the middle of the image, stretched evenly over both backgrounds, large capital letters in white read, "Mother's Day marketing." Within the outline of the Klaviyo flag, smaller black copy running perpendicular to the image headline reads, "10 examples."

Image background is split into two halves: a sage green half on the left with the Klaviyo flag outlined in white, and an image of a mom and her elementary-school-aged daughter stretched out on the floor, laughing, on the right. In the middle of the image, stretched evenly over both backgrounds, large capital letters in white read, "Mother's Day marketing." Within the outline of the Klaviyo flag, smaller black copy running perpendicular to the image headline reads, "10 examples."

Mar 7, 2024

10 Mother's Day marketing examples to inspire your brand

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

14min read

In lavender font on a bright salmon background, text over the top left of the image reads "win-back emails." In smaller black copy underneath that, text reads, "examples and strategies." The right side of the image is occupied by a photo of a person with shoulder-length brown hair, wearing a denim jacket over a yellow t-shirt, standing behind the counter of a coffeeshop with their laptop open.

In lavender font on a bright salmon background, text over the top left of the image reads "win-back emails." In smaller black copy underneath that, text reads, "examples and strategies." The right side of the image is occupied by a photo of a person with shoulder-length brown hair, wearing a denim jacket over a yellow t-shirt, standing behind the counter of a coffeeshop with their laptop open.

Mar 4, 2024

5 win-back email examples & strategies for success

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

13min read

Dec 5, 2023

Why an email list is your best brand investment

Want to lay a foundation for sustainable growth? Implement these 5 email list best practices to set your campaigns up for success.

9min read

small article card header in poppy for cargo crew x klaviyo use case

small article card header in poppy for cargo crew x klaviyo use case

Nov 30, 2023

Boost the CLV of recent purchasers use case

Providing value to your customers by understanding post-purchase pain points and build deeper customer empathy will allow you to boost your customer lifetime value.

3min read

small article card for stone brewing x klaviyo use case blog

small article card for stone brewing x klaviyo use case blog

Nov 30, 2023

Capture in-person data that benefits online rev use case

Klaviyo allows you to bridge in-store and digital experiences so that you can avoid data silos by tracking what’s happening all in one data platform.

3min read

article card in poppy for andie swim x klaviyo use case blog

article card in poppy for andie swim x klaviyo use case blog

Nov 30, 2023

Grow at every stage of the customer journey use case

Learn how to use customer data to convert across your entire marketing funnel by leveraging customer insights to make business impact.

3min read

titan fitness x klaviyo use case small article card in poppy

titan fitness x klaviyo use case small article card in poppy

Nov 30, 2023

Execute on marketing decisions faster use case

Quickly respond to patterns in your data by leveraging Klaviyo’s integrations that syncs directly with your external apps.

3min read

legal sea foods use case article card in poppy

legal sea foods use case article card in poppy

Nov 30, 2023

Forecast order volume use case

Use customer purchasing data to forecast order volume ahead of major holiday sales so that you are never running out of inventory during a peak selling moment.

4min read