How will the Klaviyo BFCM calendar help my business?

Whether you’re a founder building out your first BFCM campaign or a seasoned marketer optimizing omnichannel performance, the Klaviyo BFCM calendar is designed to help you plan, test, and execute the ultimate strategy for BFCM 2025. Plus, it covers how you can make the most of Klaviyo AI and your customer data to drive better results with less lift.

In 2025, Black Friday falls on Friday, November 28, and Cyber Monday falls on Monday, December 1. “Black Friday Cyber Monday,” often abbreviated as “BFCM,” refers to the major shopping period that falls between those two dates.

Plan ahead with the 2025 BFCM calendar

Get the month-by-month recommendations, regional insights, and tactical ideas you need to seize Q4’s biggest opportunities.

2025 BFCM calendar by Klaviyo, featuring marketing terms and a monthly planner with tasks for auditing and preparation.

Get your roadmap to more BFCM revenue

Build high-performing campaigns and optimize your omnichannel strategy with this guide, designed to help you plan, test, and execute with clarity.

What you’ll learn:

How to grow your email, SMS, and WhatsApp lists ahead of time

AI-powered pointers and tools for testing creative, flows, timing, and more

Fresh campaign tactics that help your brand stand out

Best practices for retention, reporting, and analyzing performance

4 steps to a stronger BFCM

Boost list growth now

Get ahead of the game for Q4 by updating sign-up forms, optimizing opt-ins, and cross-promoting SMS and WhatsApp.

Reach a bigger audience by BFCM

Klaviyo AI interface showing a segment description: "Target VIP customers who bought a hoodie and submitted a review.

Optimize like an expert

Fine-tune your best moves with AI-powered tools for testing flows, segmentation, creative, and timing.

Browse optimization and testing tips

Collage of images: a woman jogging with "75%" overlay, hands holding a tablet with graphs, a person in a hoodie, and various phone screens.

Launch with confidence

Make the most of the holiday rush with early-access promos, AI-powered channel targeting, and real-time flows.

If you do nothing else, do this

Man in a striped blazer working on a laptop at a desk in an office setting.

Keep up the momentum

After BFCM, focus on post-purchase nurturing, retention, and turning fresh insights into strategic fuel.

Use BFCM results to prep for 2026

Frequently asked BFCM questions

Top brands know that thorough BFCM prep starts long before November. The Klaviyo 2025 BFCM calendar starts in July, so you can follow along with timely pointers and month-by-month recommendations that keep your business on track for Q4 success.

The Klaviyo BFCM marketing calendar is your month-by-month guide to peak-season prep, featuring timely recommendations that start in July 2025 and lead all the way through January 2026. Kick off planning season with prep, list growth, A/B planning, and optimization tips, make the most of BFCM itself with execution advice for November, and tap into valuable post-season insights with tips for retention and reporting.

Plan ahead with the 2025 BFCM calendar