In Klaviyo, the AI knowledge base powers our K:AI Customer Agent, a 24/7 shopping assistant that works across web chat, SMS, and email. When you activate Customer Agent, it automatically creates this knowledge base using your storefront content, help documents, product pages, policies, and any other content you upload. This artificial intelligence knowledge base allows the agent to provide instant, accurate, and on-brand answers around the clock.
The knowledge base isn’t a separate tool you manage. It ’s the foundation that makes Customer Agent intelligent, turning your existing content into a powerful resource for customer support and sales. You can also add additional content to the knowledge base to further train the Agent.
Why it matters
Why Klaviyo
Key features
Get started
Why does an AI knowledge base matter?
Consumers abandon purchases when they can’t get quick answers to simple questions. An AI-powered knowledge base solves this by providing immediate support, 24/7. It turns your website from a static catalog into an interactive, helpful resource that guides customers toward a purchase.
For brands, this means fewer abandoned carts, reduced repetitive support tickets, and happier customers. Unlike generic chatbots, an AI knowledge base connected to your marketing data can do more than answer questions—it makes personalised product recommendations and turns simple queries into sales.
Why choose Klaviyo for your AI knowledge base?
Klaviyo builds AI knowledge bases specifically for B2C organisations, turning your brand information into a powerful tool for both service and sales.
Automatic content ingestion
Your AI knowledge base builds itself. When you turn on Customer Agent, it automatically scrapes your website content, policies, and FAQs to learn about your brand. As you update your site, you can easily resync your knowledge base so Customer Agent always has the latest information.
Deep integration with customer data
Because the knowledge base is part of Klaviyo, it connects to real-time customer profiles. It uses a shopper’s purchase history and browsing behaviour to tailor responses and product recommendations. Every interaction with the agent adds valuable data back to the customer’s Klaviyo profile, helping you create smarter segments and more effective marketing campaigns.
Revenue-focused conversations
The goal is to convert shoppers, not just deflect support tickets. The knowledge base powers the Customer Agent that answers product questions, suggests recommendations, and guides customers to checkout.
Key features of Klaviyo’s AI knowledge base
| Feature | Description | Available with Klaviyo |
|---|---|---|
| Automatic site scraping | Continuously learns from your storefront, help center articles, and policy pages to stay up-to-date with your brand information. | ✔️ |
| Manual knowledge uploads | Add specific information through text snippets, files, or direct webpage links to fill knowledge gaps and train the agent on specific topics. | ✔️ |
| Real-time data connection | Personalises answers and product recommendations using live data from each shopper’s Klaviyo profile. | ✔️ |
| Multi-channel deployment | Powers Customer Agent across web chat, SMS, RCS, and email, with WhatsApp coming soon. | ✔️ |
Disclaimer: K:AI Customer Agent is currently available in English. Additional languages will be available in 2026.
How to get started with Klaviyo’s AI knowledge base
- Activate Customer Agent: Turn on the AI-powered assistant in your Klaviyo account and choose your preferred channels—web chat, SMS, or email.
- Let it learn your brand: Customer Agent automatically begins creating your knowledge base by ingesting information from your connected storefront, help documents, and FAQs.
- Add more content to your knowledge base: The more context and documentation you add to the knowledge base, the more precise and on-brand your Customer Agent will be.
- Test and refine responses: Use the preview environment to ask common customer questions and see how the agent responds. Add specific knowledge snippets or files to fill any gaps you discover.
- Launch and monitor conversations: Turn Customer Agent live for your customers and review conversations to see how it performs and where you can continue improving its knowledge.
An AI knowledge base turns your brand information into instant, personalised answers that build trust and drive revenue. With Klaviyo, you get more than a help centre. You get the foundation for a 24/7 sales and support assistant.