
How BetterMe Store used Klaviyo to achieve 9x YoY growth in CRM revenue
Klaviyo let us centralise email, SMS and WhatsApp in one place so we could reach customers faster and automate journeys that actually match how people interact with our brand.
Being able to test and learn where WhatsApp works better than SMS in Klaviyo is a big advantage. It’s helping us drive more of our CRM revenue from mobile-first channels.
We had a fantastic onboarding experience redesigning and moving our email templates into Klaviyo, and we didn’t have to railroad the project to create new templates. The marketing team is really enjoying the simplicity of building flows.
We needed a full-stack marketing platform that housed email and SMS, was easy to use, and that was synced with and accessible to the whole company. When we found Klaviyo, we realised, ‘Okay, this is how it should be.’









