Anna Sophie Fokdal Christensen

Anna Sophie is head of email and retention at FABO, a Klaviyo Master Platinum Partner. As a second-year Klaviyo Community Champion, she brings a sharp eye for personalization, a love for behavioural design, and a flair for turning inboxes into irresistible brand spaces. With Klaviyo as her playground and django as a trusted sidekick, Anna Sophie combines creativity and strategy to build flows that actually convert. She’s especially passionate about scaling lifestyle and apparel brands—always with a curious mind, a testing mindset, and a healthy disregard for “how it’s usually done.”
Posts by this author

Anna Sophie Fokdal Christensen
Enhance retention with data21 Jul 2025
Learn how to use Klaviyo data to improve personalisation, enhance customer journeys, and boost engagement for long-term retention.

Anna Sophie Fokdal Christensen
Multinational SMS marketing1 Jul 2025
“I’m worried we’re going to create friction in the customer journey.” “I’m worried we’re going to get a lot of replies saying it’s spam.” “I’m worried people are going to unsubscribe and it’ll create bad experiences.” These are just a few of the very real concerns marketers have expressed when I’ve suggested SMS marketing. And, […]