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KLAVIYO VS

Run your whole customer program

Attentive is a strong SMS platform. Klaviyo is the B2C CRM that unifies your customer data across email, SMS, RCS, WhatsApp, and push, with segmentation, AI, and reporting that show what earned the revenue.

Why brands choose Klaviyo

VIP customer profile for Mia Ferraro showing $2,583.16 lifetime value, split into historic and predicted CLV.

One profile, each channel

Email, SMS, RCS, WhatsApp, and push run off a single customer profile. Channel affinity uses each customer's past behavior and preferences to predict their best channels and dynamically routes each message where they're most likely to convert, with combined reporting across the whole program.

Agent builder interface with options to create skills, explore tools, adjust tone, and enter a custom prompt.

Data and AI, built in

Rich customer data on a real-time profile powers segmentation and Composer, which builds a campaign, flow, or segment from a single prompt, grounded in your own data.

Text message usage dashboard showing spend per cycle for May, June, and July, with June highest.

Reporting that shows what earned

Multi-touch attribution across email, SMS, and push shows which messages actually drove sales, not just opens and clicks.

Customer Spotlight

Woman with sleek dark hair holds a Dermalogica exfoliant bottle beside her face.
dermalogica logo
For us, Klaviyo is our CRM and our CDP, and it allows us to take data-backed actions to reach our customers.

Courtney Wallace, Head of Ecommerce, Dermalogica

Read Dermalogica's story

Powering 205,000+ relationship-driven brands across 100+ countries, with 400+ pre-built integrations

Klaviyo vs Attentive, feature by feature

Feature
Klaviyo
Attentive

Optimization across email, SMS, mobile push, and WhatsApp

Channel affinity

400+ pre-built integrations

Multi-touch attribution

RCS (beta)

SMS compliance tools built in

Enterprise-level support and services

Enterprise-scale processing / sending billions of events / messages daily

Grow like these brands

Woman with pink nails and jeweled rings holds a brown crocodile-textured handbag.
The words "FRANCES VALENTINE NEW YORK" in a serif font.
21.8x

Frances Valentine saw 21.8x ROI from Klaviyo SMS in its first 8 weeks.

Read Frances Valentine’s story
Woman with long blonde hair wearing a white ruffled dress and gold jewelry outdoors
Magnolia Boutique logo.
49%

Magnolia Boutique grew SMS subscribers 49% with Klaviyo.

Read Magnolia Boutique’s story
Parents in neutral outfits hold their baby while the father carries a black backpack.
Barely visible white text spelling "DOANEVILLE" on a white background.
25%

Dagne Dover drives 25% of revenue from email and SMS in Klaviyo.

Read Dagne Dover’s story
Close-up of layered navy, green, and cream crewneck sweatshirts with red Homage labels.
The word "HOMAGE" in faint white text on a white background.
40%

HOMAGE grew SMS subscribers 40% with Klaviyo.

Read HOMAGE’s story

Here’s what your move looks like

Card prompting users to bring their data to Klaviyo, with a blue Connect button.

First, bring your number and data in

Bring your subscribers and consent into Klaviyo and port your existing phone number, or set up a new one, so your SMS program picks up where it left off.

Card with a key icon, “Rebuild your priority flows” heading, and a Composer link.

Then, you rebuild your key flows

Keep your current program sending while you recreate revenue-driving flows. Composer (Beta) drafts them from your own data.

Klaviyo launch card with “Go live on Klaviyo” heading and blue “Go live” button.

Then, catch opt-outs and go live

Just before you turn off your old provider, do a final update so every recent opt-out carries over, then switch your sending to Klaviyo.

Ready to move beyond Attentive?

Unify your customer data, run every channel from one profile, and see what earned the revenue.

FAQ for moving from Attentive to Klaviyo

How do I migrate from Attentive to Klaviyo?

You import your subscribers and port your phone number, or set up a new one, then rebuild your flows. Just before you switch off your old provider, a final update accounts for any recent opt-outs.

Is Klaviyo a CDP or a marketing tool?

Both. Klaviyo combines a customer data platform, analytics, AI, and activation in one system, so your data and your messaging live in the same place.

Can I run SMS and email together in Klaviyo?

Yes. Email, SMS, RCS, WhatsApp, and mobile push run off the same customer profile, with combined reporting across the whole program.

Does Klaviyo support WhatsApp?

Yes. WhatsApp is a native channel in Klaviyo, alongside email, SMS, RCS, and push.

Is there a free plan?

Yes. Klaviyo's free plan includes full multi-step flows, A/B testing, an SMS credit, and the integration library.

What kind of support does Klaviyo offer?

Klaviyo Academy, live training, the Help Center, the Community forum, and a strong partner network for custom projects.