Next best offer
Show every customer the product they're most likely to buy next
What is next best offer?
Next best offer is a predictive strategy that uses customer data and AI to determine the most relevant product to show an individual at any given moment. It analyzes each person's unique purchase and browsing history to surface the one thing they're most likely to want next.
For a hotel, that might mean offering a spa package to a guest who just booked a room. For a retailer, it could be showing a specific accessory to a customer who recently bought a new outfit. The goal is to make the next step in their journey with your brand feel personal and timely.
Why does next best offer matter?
Multi-touch attribution matters because of how people actually shop. Someone might discover your brand on social media, sign up for your emails and texts on your website, click a link in a text message, and then make a purchase after seeing a retargeting ad.
Single-touch attribution only captures one piece of that story. When you only credit the last touch, for example, you might mistakenly cut budget for channels that play an important role earlier in the customer journey.
Multi-touch attribution, by contrast, shows you how all those pieces work together to drive a sale. It gives you the full story, helping you understand the true impact of every channel from first contact to final conversion.
With that complete picture, you can:
- Identify which touchpoints contribute most to conversions, even when they don't get the first or final click.
- Allocate budget based on actual revenue contribution.
- Optimize the full customer journey, not just the edges of it.
Why choose Klaviyo for next best offer?
A complete view of every customer
With Klaviyo, the autonomous B2C CRM, every purchase, every site visit, and every marketing message click feeds the built-in customer data platform. That means AI bases your next best offer recommendations on a complete understanding of each person across all your connected data sources.
Predictive AI that works on your behalf
Klaviyo AI (K:AI) analyzes your data to automatically predict what each customer will buy next (next best product) and when (next best cross-sell date), taking the manual analysis off your plate.
With Klaviyo, predictive recommendations aren't trapped in a dashboard. You can use next best offer predictions in your marketing campaigns and flows immediately, building segments and adding dynamic product blocks that automatically personalize every message at scale.
Klaviyo lets you choose from a variety of attribution models, including multi-touch attribution. It also offers customizable lookback windows and filters for each channel, so you can define what success looks like for your brand and adjust timeframes to match your customers' typical buying cycle.
Key features of Klaviyo's next best offer
Feature | Description | Available on Klaviyo |
|---|---|---|
Next best product recommendations | Automatically identifies the next best product for each customer based on their purchase history and the behavior of similar shoppers | |
Best cross-sell date predictions | Pinpoints the ideal time to follow up with a cross-sell offer, increasing the chances of a second purchase when the customer is most receptive | |
Dynamic content blocks | Lets you add the next best product recommendation directly into your email templates, personalizing every send automatically without manual effort | |
Smart catalog exclusions | Keeps recommendations relevant by automatically excluding out-of-stock products, refunded orders, and cancelled orders from product analysis | |
How to get started with next best offer in Klaviyo
- Unify your customer data. Connect your online store and the rest of your tech stack to Klaviyo, so the CRM’s built-in AI has the complete information it needs to make accurate predictions.
- Navigate to the product analysis dashboard. If you’re an Advanced KDP customer, navigate to Advanced KDP > Intelligence > Catalog insights. If you’re a Marketing Analytics customer, navigate to Marketing Analytics > Catalog insights.
- Confirm new profile properties. The product analysis report creates two additional profile properties that will appear in the predictive analytics section of your customer profiles: best cross-sell date and next best product.
- Personalize your messaging. Build customer segments based on the best time to attempt a cross-sell, then use the next best product in your message templates to promote the product each customer is most likely to buy next.
- Launch and monitor performance. Track how next best offer recommendations perform over time.
Ready to put your data to work with Klaviyo? Get started with Klaviyo Marketing Analytics today.