Data-driven awards recognizing
our incredible customers
We’re proud to announce The Klaviyos, our first award program — that is truly data driven! The Klaviyos aims to highlight ecommerce marketers who are doing exceptional marketing and have the data to prove it. We’ve combed through mountains of intel to find ecommerce businesses that are knocking it out of the park with their marketing messages and sales.
To determine the winners in this category, we examined accounts to see which businesses were leading the pack by segmenting their master list to reach customers with the most relevant, engaging, and timely messages. These finalists have all finely tuned their segments, boasting at least 200 different segments per company.
What makes a truly exceptional newsletter? We looked for companies that had a seriously high open rate, conversion rate, and/or revenue that was directly tied to interactions with their newsletter. These finalists have crafted some of the best newsletters in the business.
These finalists have mastered the art of a successful browse abandonment email. We took a look at the percentage of conversions of browse abandonment emails sent compared with the number delivered to determine the finalists. Each finalist has had at least a 8% conversion rate from their browse abandonment emails.
These finalists are at the front of the pack for revenue. Cha-ching!
Getting back in touch with inactive customers can be hard. This finalist has perfected their win-back series to get inactive users engaged and purchasing again.