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What separates top B2C brands from the rest in 2025?

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Klaviyo’s “2025 state of B2C marketing” report uncovers what’s really driving results, backed by survey data from over 1,500 marketers worldwide.

Klaviyo report cover titled "2025 state of B2C marketing" with images of people, a phone, and a sale offer.Klaviyo report cover titled "2025 state of B2C marketing" with images of people, a phone, and a sale offer.

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Why marketing and service alignment is driving outsized performance

How tool consolidation is fueling personalization at scale

Where customer experience and loyalty are overtaking acquisition